Child Fund Australia and its Role in Marketing Systems

This report highlights the operation of Child fund Australia and its role in the marketing system. It discusses the present opportunities in the market for the organization and recommends some changes in order to enhance their impact by utilizing market systems theory in practice.

Running head: MARKETING SYSTEMS
Marketing Systems
November 2
2018

MARKETING SYSTEMS 1
Table of Contents
Introduction................................................................................................................................2
Overview of Child Fund Australia.........................................................................................2
Role of Child Fund Australia in Marketing System...............................................................3
Opportunities Available for Child Fund Australia.................................................................3
Recommendations..................................................................................................................4
Conclusion..................................................................................................................................4
References..................................................................................................................................6

MARKETING SYSTEMS 2
Introduction
A marketing system is comprised of all the activities of the business involved in the
movement of services and goods from producers to customers. For the producer or customer,
the aim of marketing is to increase the benefits from the obtainable resources and to enlarge
operations of marketing to increase wealth (Spratlen, 2011). The marketing system also
comprises different objectives from the social viewpoint such as support in the effective
resource allocation, promoting economic growth, and enhances distribution of income among
diverse economic sectors (FAO Corporate Document Repository, 2018). The aim of this
report is to highlight the operation of Child fund Australia and its role in the marketing
system. Besides this, it will discuss the present opportunities in the market for the
organization and will recommend some changes in order to enhance their impact by utilizing
market systems theory in practice.
Overview of Child Fund Australia
Child Fund Australia is one of the independent as well as non-religious international
organizations for development that operates to eliminate poverty for children in the whole
world. The organization want that every child should be safe, educated and can say, “I am
heard. I have a future. I can make a difference.” (Good Company, 2018). Child Fund
Australia executes different programs with many local partners in Laos, Vietnam, Cambodia,
Papua New Guinea, and Myanmar, and handles tasks delivered by partner businesses all over
America, Africa, and Asia. Community and child sponsorship, government allowances along
with contributions from individuals, foundations, and trusts and business organizations
subsidize their work.

MARKETING SYSTEMS 3
Child Fund Australia is one of the members of the Child Fund Alliance, which has a
worldwide network of around 11 organizations that help 14 million families and children in
63 nations. Child Fund Australia is a listed charity organization and is completely credited by
the Department of Foreign Affairs and Trade that handles the foreign aid program of the
Australian Government (Child Fund Australia, 2018).
Objective/Mission – The organization operates in partnership with children and societies in
order to make permanent and expressive change by assisting long-term society growth and
endorsing rights of children (Pro Bono Australia, 2018).
Role of Child Fund Australia in Marketing System
Child Fund Australia has relished heavy provision from the public of Australia, ensuing in
considerable revenue growth. Factually, public provision has been mostly through child
sponsorship donated by the families of Australia. The organization plays important role in
marketing system by allowing the different organization to donate funds through sponsorship.
Besides this, Child Fund Australia organizes different marketing programs to increase the
awareness among people about child safety and raise funds for their development. The
company operates a child sponsorship program that supports in offering children education,
water, and food, along with this, it provides protection from diseases and a healthy
environment (Child Fund Australia, 2018).
Child Fund Organization does not only make use of online marketing channels but also make
use of offline marketing channels in order to enhance the competence, cost-effectiveness, and
long-term value of out-dated methods of fundraising. The marketing system of Child Fund
Australia is very strong as it is comprised of skilled and experienced people who work as the
backbone of the organization (Child Fund, 2017).

MARKETING SYSTEMS 4
Opportunities Available for Child Fund Australia
According to Marketing System theory, exchange dealings comprising the exchange value
are constantly entrenched in a marketing system. However, it is now recommended that
marketing systems be entrenched in a social matrix. The social matrix offers the setting for
the social contract under which all the transactions or exchange depends (Layton, 2011).
Child Fund Australia works for the development and safety of children and families. It
possess great opportunities in the market in order to increase funds and awareness among
people such as organization can make use of prime area hoardings or different advertisement
places in order to highlight their work and need of the public support in order to save the
children and offer them good facilities. Besides this, Child Fund Advertisement can visit
different big corporate places to raise funds by demonstrating the efforts made by the
organization for the development of the society.
Recommendations
From the above analysis, it could be recommended that Child Fund Australia needs to be
engaged with some famous celebrities with the good social image in order to raise funds and
increase the awareness among people regarding children poverty.
Child Fund Australia should organize promotional campaigns with the motive of saving
children from exploitation and providing them education, water, and food in the world.
Child Fund Australia should come into the contact of a small organization with similar
motive but with fewer funds in order to provide facilities such as food, water, and education
to children present all over the world.
The organization should sponsor those schools present in the backward areas or slumps for
providing the higher education as well as food to the children.

MARKETING SYSTEMS 5
Conclusion
ChidlFund Australia is a well-known and non-religious international organization for
development that operates to eliminate poverty and offer education and food facilities to
children. It also works to save children from exploitation, child labor, and offer prevention
from different diseases. From the above analysis, it could be concluded that the Child Fund
Australia is playing one of the major roles in the marketing system by organizing different
programs to increase funds for the development of children. The organization makes use of
both traditional as well as online channels of marketing to raise funds. Besides this, it has
initiated a program of children sponsorship so that the future of children could be safeguard
through education. The organization possesses various opportunities in the market to promote
their social cause through different channels.

MARKETING SYSTEMS 6
References
Child Fund (2017) Childfund Australia Strategic Plan 2015 – 2020 [online]. Available from
https://www.childfund.org.au/wp-content/uploads/2017/10/ChildFund-Australia-Strategic-
Plan-2015-20.pdf [accessed 2 November 2018]
Child Fund Australia (2018) About us [online]. Available from
https://www.childfund.org.au/about-us/ [accessed 2 November 2018]
Child Fund Australia (2018) We believe every child should be able to say, I have a future
[online]. Available from https://www.childfund.org.au/ [accessed 2 November 2018]
FAO Corporate Document Repository (2018). Marketing systems: Functions, agents,
enterprises and channels [online]. Available from
http://www.fao.org/wairdocs/ilri/x5547e/x5547e18.htm [accessed 2 November 2018]
Good Company (2018) ChildFund Australia [online]. Available from
https://www.goodcompany.com.au/charity/ChildFund-Australia [accessed 2 November 2018]
Layton, R.A. (2011) Towards a theory of marketing systems. European Journal of
Marketing, 45(1), 259-276.
Pro Bono Australia (2018) Our Mission / Objective [online]. Available from
https://probonoaustralia.com.au/directory/childfund-australia/ [accessed 2 November 2018]
Spratlen, T.H. (2011) Marketing System Performance and Minority Consumers: Public
Policy Alternatives 1st ed. U.S: Marketing Classics Press.