Post Event Report on Sydney Royal Easter Show 2018

EVENT PLANNING AND MANAGEMENT
POST EVENT REPORT

Executive Summary
Event management may be considered to be one of the key aspects of the studies of applied management.
The instant report deals with the analysis of Sydney Royal Easter Show (SRES) 2018 which was held in
the Sydney, Austral last years. Based on the analysis and evolution of various dimensions of the show,
ranging from operation to marketing, sponsorship, participation, benefit and overall success of the show,
the recommendation has been provided for future development in 2019. Identified issues with respect to
the environmental impact and transportation facilities have been advised for betterment. Finally, the
report is wrapped up by way of a concluding note.
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Table of Contents
1.0 Introduction and Background Information on the Event.........................................................................5
1.1 Background History.............................................................................................................................5
1.2 Event Overview...................................................................................................................................5
1.3 Success Assessment.............................................................................................................................5
2.0 Operational Overview..............................................................................................................................6
2.1 Overall Activities.................................................................................................................................6
2.2 Safety Issues and Customer Services...................................................................................................6
2.3 Ticketing and Registration...................................................................................................................6
2.4 Venue Analysis....................................................................................................................................7
3.0 Sponsorship and Funding Review...........................................................................................................8
3.1 Current Sponsorship Structure.............................................................................................................8
3.2 Partners................................................................................................................................................8
4.0 Participation.............................................................................................................................................9
4.1 Participants’ Profile.............................................................................................................................9
4.2 Customer Segment.............................................................................................................................10
4.3 Attendees Origin................................................................................................................................10
5.0 Promotion and Experience of High Achievement.................................................................................11
5.1 Promotion of High Achievement.......................................................................................................11
5.2 Experience of High Achievement......................................................................................................11
6.0 Benefits/Outcome..................................................................................................................................12
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6.1 Contribution of Culture and Heritage................................................................................................12
6.2 Employment.......................................................................................................................................12
6.3 Political Benefits................................................................................................................................12
6.4 Environmental Impact........................................................................................................................12
6.5 Stakeholders Impact...........................................................................................................................12
7.0 Media Analysis......................................................................................................................................13
8.0 Marketing & Promotion.........................................................................................................................14
9.0 Conclusion & Recommendations..........................................................................................................15
9.1 Recommendation...............................................................................................................................15
9.2 Conclusion.........................................................................................................................................15
References....................................................................................................................................................16
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