Child Fund Australia and its Role in Marketing Systems

Running head: MARKETING SYSTEMS
November 2
2018

MARKETING SYSTEMS 1
Table of Contents
Introduction................................................................................................................................2
Overview of Child Fund Australia.........................................................................................2
Role of Child Fund Australia in Marketing System...............................................................3
Opportunities Available for Child Fund Australia.................................................................3
Recommendations..................................................................................................................4
Conclusion..................................................................................................................................4
References..................................................................................................................................6

MARKETING SYSTEMS 2
Introduction
A marketing system is comprised of all the activities of the business involved in the
movement of services and goods from producers to customers. For the producer or customer,
the aim of marketing is to increase the benefits from the obtainable resources and to enlarge
operations of marketing to increase wealth (Spratlen, 2011). The marketing system also
comprises different objectives from the social viewpoint such as support in the effective
resource allocation, promoting economic growth, and enhances distribution of income among
diverse economic sectors (FAO Corporate Document Repository, 2018). The aim of this
report is to highlight the operation of Child fund Australia and its role in the marketing
system. Besides this, it will discuss the present opportunities in the market for the
organization and will recommend some changes in order to enhance their impact by utilizing
market systems theory in practice.
Overview of Child Fund Australia
Child Fund Australia is one of the independent as well as non-religious international
organizations for development that operates to eliminate poverty for children in the whole
world. The organization want that every child should be safe, educated and can say, “I am
heard. I have a future. I can make a difference.” (Good Company, 2018). Child Fund
Australia executes different programs with many local partners in Laos, Vietnam, Cambodia,
Papua New Guinea, and Myanmar, and handles tasks delivered by partner businesses all over
America, Africa, and Asia. Community and child sponsorship, government allowances along
with contributions from individuals, foundations, and trusts and business organizations
subsidize their work.