Opening of Taj Heritage Tower - A new boutique hotel of Taj Hotels Chain in Paris

This presentation discusses the opening of Taj Heritage Tower, a new boutique hotel of Taj Hotels Chain in Paris. It covers the business concept, feasibility research, business model, business plan, financial plan, and more.

Dissertation
(TOPIC: Opening of ''Taj Heritage
Tower'' - A new boutique hotel of 'Taj
Hotels Chain' in Paris. )

Table of Content
 Introduction
 Business Concept
 Feasibility Research
 Business Model
 Business Plan
 Financial Plan
 Conclusion
 References

INTRODUCTION
The following project is about the development of existing
business of an organisation to abroad. So, Taj Heritage
Tower is expanding its existing business in Paris. This is a
Five Star Hotel situated in India. It provides various world
class facilities such as accommodation, food and other
related services to their customers. So, this Hotel is going
to open its business in Paris also. The Hotel is aiming to
develop global presence of this Hotel and their services.

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Rationale
Like every other business, Taj Heritage Tower also wants
to expand its business to other countries. The main
motive of the business is to earn profit and to grow and
develop the business.
Vision
Vision of Taj Heritage Tower is “To expand the business by
opening Taj Heritage Tower in Paris.”.

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Mission
Mission of Taj hotel chains is “To become a Leader in the
Hospitality Industry by providing the best possible
services to the potential customers.”.

BUSINESS CONCEPT
Taj Heritage Tower has been working in hotel industry
which is a part of hospitality sector. Mainly, it is going to
offer targeted customers of Paris with accommodation,
food, housekeeping, Free Wi-Fi, Complimentary arrival
& departure transfers, Reception with concierge
assistance, "Tailor made services" prior to arrival.

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The business concept consist different components:
 Product and services
 Target Market
 Value Added

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Product and services
As Taj Heritage Tower is expanding its business in Paris, it
will be required for organisation to have a good range of
products/services in its portfolio. Along with this, it has
been analysed that both products and services offered by
a business organisation are required to be developed in a
way that customers are looking for.

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Target Market
This is one of vital factor which basically needs to be
understood by a company at the time of expanding
business at international level. Along with this, it can be
said that market segmentation refers to a specific
procedure through which organisation divides whole
market into specific groups on the basis of different
characteristics of customers.

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Value Added
In present time, it can be said that there are ample number of
business organisations that are performing well at
marketplace but in order to sustain for a longer period of
time, companies has given value added services.

FEASIBILITY RESEARCH
Feasibility plan can basically seen as the study which is
being conducted to analyse that whether the proposed
business concept or thought will be successful in future or
not. For the present business idea, its feasibility analysis
can be done on the basis of certain factors that is product
and service, market, financial industry and organisational
factors.

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Different components included in Feasibility research given
below:
 The Feasibility Plan
 Research Methodologies
 Product and service feasibility
 Market Feasibility
 Industry Feasibility

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Research Methodologies
Another section which plays a crucial role for a business
proposal or for any research which helps in selecting the
best tools and techniques in collecting, interpreting and
analysing the data and information in specific time frame.

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Product and service feasibility
On the basis of feasibility research of products and
services offered by Taj Heritage Tower, it has been analysed
that opening a whole new boutique hotel is practically a
feasible thought which can be accepted by society of Paris.
More customers will be attracted as they have never been to
India and hotel depicts the culture and tradition of India.

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Market Feasibility
Market feasibility refers to investigation of target market to
identify potential threats and find out solutions to
overcome them. Their are various elements that are
important for market feasibility study includes description
of industry, background, current position, threats,
competitive factors and potential opportunities etc.

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Industry Feasibility
Industry feasibility refers to technique by which company
identifies its actual position and attractiveness of hotel in
Paris. The main emphasis of Taj heritage tower is to
check feasibility of hotel industry in Paris. It helps
companies to know about responses of customers or
tourists towards hotel.

The Business Model
In the following section, information will be provided about
the use of business models. It will also provide the
description of every element included in the project by
using theoretical frameworks, strategies which will help
Taj Heritage Tower in gaining competitive advantage
over their competitors.

Core Strategy
Paris has been one of a crucial place where it's government
basically helps foreign business organisation in operating
businesses within the business organisation. door,
political and economic reform, tourist arrivals has
reached to the roof.

Business Canvas Model
Value Proposition
Customer segmentation
Marketing channel
Revenue stream
Customer relationship

Continuee.
Key partners
Key activities
Key resources
Cost Structure

Business Plan
Business plan can be defined as a blueprint of the Taj
Heritage Tower and it shows that where it is going to
expand will help in sustaining within the market for a
longer period of time or not. This basically includes, a
range of critical success factors, number of potential
risks, along with a budget.

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The Hotel Industry in France (Paris)
Project Planning and Development Stages
Structure of Room and Interior Design

Marketing Plan
A marketing plan can be considered as a report which
basically shows a marketing strategy used for a particular
objective. Collaborative Marketing Strategies

Online marketing
Online marketing is a technique or tool used by various
small scale as well as large scale organisations in order to
promote their goods and services with the help of
internet.Management Team

Management Team
Since Taj Heritage Tower, is looking forward to expand its
business within Paris, it will be required for the
organisation to recruit individuals that are already aware
of both French and Indian Culture.

Critical Success Factors
In present context, it has been analysed that, there are a
range of critical success factors which majorly helps a
business organisation that is looking forward to expand
its business, this can only be done through making the
sustainable elements much more crucial for a business
organisation.

Exit Strategy
The exit strategy is used in the situation in which the
product or service of a company is no longer profitable in
its market. It is highly unlikely happen in the operation of
Taj Heritage Tower, but if it happens, there is a plan for
it.

Viability
According to the feasibility research in the area of service,
market, industry, organizational and financial, Taj
Heritage Tower is a viable business project. Moreover, the
current situation and the future of hotel industry of Paris,
France has a great potential and this will contribute for
successful operations of Taj Heritage Tower in specified
time frame.

REFERENCES
Bendell, J., 2017. Terms for endearment: Business, NGOs
and sustainable development. Routledge.
Budzianowski, W. M., 2017. High-value low-volume
bioproducts coupled to bioenergies with potential to
enhance business development of sustainable
biorefineries. Renewable and Sustainable Energy
Reviews. 70. pp.793-804.

THANK YOU!!!