Leadership and Management in Chorus Limited: Stakeholder Management and Ethical Behavior

Leadership and management

EXECUTIVE SUMMARY
The management is necessary for all the organizations to deal with the issues and mange
the employees as well as stakeholders. The study has been done on the leadership and
management of the Chorus limited. In the study, it has been found that the customers getting dis-
satisfaction from the services of the Chorus because it is not focused on the complaints of the
consumers. Further, outcome was derived from the study that there is conflicting situation in the
Chorus because it was unable to find that which network it should focus whether copper or fibre.
Further, recommendations have been given to mitigate the issues such as deliver the quality
services, resolve the complaints on time and maintain the better relations with suppliers.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
IDENTIFYING THE STAKEHOLDERS.......................................................................................1
Internal and external stakeholders...............................................................................................1
Evaluating the stakeholder management strategy (Power/interest matrix).................................2
STAKEHOLDERS MANAGEMENT PRACTICES TO PROMOTE ETHICAL AND
PROFESSIONAL BEHAVIOR......................................................................................................3
Critically analyzing the case study to identify the learning in the Chorus..................................3
SUCCESS FACTORS TO POSITIVE WORKPLACE AND TEAM ENGAGEMENT...............8
Explaining the attitudes, behaviors and traits to support ethical and professional behavior in
Chorus..........................................................................................................................................8
CONCLUSIONS.............................................................................................................................8
RECOMMENDATIONS.................................................................................................................9
REFERENCES..............................................................................................................................10
List of figures
Figure 1: Power/Interest Matrix for the stakeholder’s engagement................................................2
Figure 2: Framework of behavioral theory......................................................................................5
Figure 3: Components of personality traits theory..........................................................................8

INTRODUCTION
Leadership and management are the key elements for the success of the business because
the leader helps the team members to perform right things and management controls the allover
activities (Wheelen & Hunger, 2011; Lunenburg, 2011). Effective management is more than just
driving the workforce to work hard with efficiencies. The current report is based on the
leadership and management of the Chorus limited company which deals in the
telecommunication services. A power/interest matrix has been applied to analyze the
stakeholder’s engagement in the company. Further, behavioral and trait theory has also been
applied to know about the behavior and attitude of the customers as well as employees towards
the Chorus. A number of authentic references have been used in the report like books, journals
and academic sources etc.
IDENTIFYING THE STAKEHOLDERS
Stakeholders are those people, a group or organization that has an interest in the
organization and who has the contribution to the company's finance (Raupp, 2011).
Internal and external stakeholders
There are two types of stakeholders such as internal and external. Internal shareholders
are the entities within a business-like owner, the employees and manager who are internally
linked with the company. On the other hand, external stakeholders are entities outside the
business, they are the outsiders such as customers, competitors, shareholders, creditors,
government, society and suppliers (Neubaum, Dibrell & Craig, 2012). In this context, the case
study of Chorus reflects upon several stakeholders including government, customers, suppliers,
contractors, sub-contractors, investors, employees, the general public, union members,
competitors and outsourced partners. Government and suppliers have a major contribution in the
Chorus because they have a right to change the current scenario of the organization. External
stakeholders are the key elements for the success of the business because they affect the business
as well as affected by the organizations (Henisz, 2017). The relationship with shareholders can
be maintained by paying to creditors on time, pay tax to the government and provide high-quality
goods to customers etc. (Tang, Hull & Rothenberg, 2012).
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