Analysis of the B2B and B2C Segments of Nissan 2022

Running head: CLIENTS AND MARKETS
CLIENTS AND MARKETS: AN ANALYSIS OF THE B2B AND B2C SEGMENTS OF
NISSAN
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1CLIENTS AND MARKETS
Table of Contents
Introduction......................................................................................................................................2
Segment Evaluation.........................................................................................................................3
B2C Target.......................................................................................................................................6
B2B Target.......................................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

2CLIENTS AND MARKETS
Introduction
As stated by Chernev (2018), the success of the different business corporations
substantially depends on the effectiveness with which they are being able to select the target
market or for that matter the customer base they focus upon along with their ability to create
value for the same. Yang et al. (2016) are of the viewpoint that the customer oriented
segmentation and targeting process is an important one in this regard since it offers the
opportunity to the corporations to adequately identify the segment of the population that they
would target and also to take the help of the required measures or for that matter strategies which
will enable them to create value for the segment of the population selected by them. The
selection of a suitable segment of the population that the corporations would target is important
since the different measures or the strategies used by the corporations for influencing the attitude
or the buying behavior of the clients are designed by taking into consideration the behavior,
needs, requirements, demands and other aspects of the concerned segment (Brotspies and
Weinstein 2019).
More importantly, presently it had been seen that the business corporations rather than
merely targeting the people as their customer base have also started to target the other business
corporations for the sale of the products or the services offered by them (Srinivasan 2019). This
in turn had given rise to two kinds of segmentation and targeting processes used by the
corporations, namely, business to customer segmentation and targeting and business to business
segmentation and targeting (Afonso et al. 2018). However, at the same time it needs to be said
that the corporations are required to ensure the fact that regardless of the kind of segmentation
and targeting process they use focus should be placed on the clients and on the aspect of value

3CLIENTS AND MARKETS
creation for them (Camilleri 2018). This not only helps the corporations to effectively the buying
behavior of their clients which in turn enhances their sales volume but also to substantially
increase their profitability as well.
Segment Evaluation
Nissan Motor Co., Ltd, founded in the year 1933, is a Japanese multinational corporation
which specializes in the manufacture as well as the sale of different kinds of automobiles
(Nissan-global.com 2020). Although headquartered in Nishi-ku, Yokohama, Japan the concerned
corporation is presently operational in almost all the nations of the world and it sells the
automobiles manufactured by it under the brand names of Nissan, Infiniti, and Datsun (Singh
2020). The profitability of the corporation for the year 2017 was more than ¥11.95 trillion which
in turn makes it one of the largest multinational corporations of the entire world. As a matter of
fact, as of 2018 the corporation had manufactured as well as sold more than 320,000 automobile
vehicles and presently the concerned corporation is focusing on the manufacture of electric
vehicles (Nissan-global.com 2020). Furthermore, in the present times it is seen that the
corporation is switching over to the manufacture of electric cars rather than the manufacture of
diesel cars and petrol cars which it used to manufacture in the earlier times (Gerdes 2020). In this
relation, the complete electric car “Nissan Leaf” manufactured by the concerned corporation is
an important since it had been manufactured by the corporation in response to the increasing
demand for electric vehicles (Abcnews.go.com 2020). More importantly, it is seen that the
corporation through the usage of the customer oriented segmentation and targeting process had
been able to identify two target markets for its electric vehicles, namely, the business to customer
segment and the business to business segment.