Consumer Behavior and Insight

Consumer Behavior and
Insight
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Contents
INTRODUCTION.......................................................................................................................................4
LO 1............................................................................................................................................................4
Analysis of stages of consumer decision making journey........................................................................4
Importance for market gap to purchase and understand consumer decision making................................6
LO 2............................................................................................................................................................8
Decision making process in context to B2B and B2C.............................................................................8
Different approaches of market research as well as methods...................................................................9
LO 3..........................................................................................................................................................10
Influence on the various stages of the decision making process of B2B and B2C.................................10
CONCLUSION.............................................................................................................................................11
REFERENCES..............................................................................................................................................12
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INTRODUCTION
Consumer behavior and insight term which is utilized by the human nature due to
enhance effectiveness f particular products as well as services. It helps improve company
organization’s revenue by establishing targets and strategies. Organizational revenue or
productivity depends on consumer perceptions that allow purchasing decisions by evaluating
goods and services. It is necessary for organizations to produce products as per the customer
expectations and then to use marketing campaigns for development purposes. To better
understand of this report selected organization is Airdri limited, which is situated in UK. The
company had been dealing into hand dryer and incorporated on 10 January 1974. In this report
consist of different stages of consumer decision making procedure in regard of particular product
(Saggi and Jain, 2018). Along with identify importance of the marketers to measure path to
understand purchase as well as decision making and compare different decision making
procedure in context of B2B and B2C. Additionally, identify various approaches of market
research and strategy to understand procedure of B2B and B2C. Moreover, the marketers impact
on the various stages with particular examples of B2B and B2C.
LO 1
Analysis of stages of consumer decision making journey
Consumer decision taking is a mechanism that buyers are using to determine their
individual interests, collect details to analyze the options and make buying decisions. This can be
calculated by emotional and economic problems affecting clients and promoting the purchasing
of specific goods and services. In other sentences, it is a complicated process involving all
operations, going to start from identification of problems to post transaction. An organization
recognize needs of the population and create exactly the sort services and products the impress
them and allow investment decisions. While using external comparison to environmental factors,
advertisers can quickly classify fascinating consumption patterns. Customer map is defined as a
travel map showing phases when buyers communicate with the company, from buying products
digitally to making customer care accessible. If uses the new item as fullest potential customers
so it will get hard for Asda to achieve success. After evaluating many factors involving quality
products, deals, capabilities and costs, consumers create purchasing decisions (Arango, Huynh
and Sabetti., 2015).
Airdri limited is a medium sized organisation that designing and manufacturing of warm
air hand dryers, deducted energy consumption, reliability as well as sound levels. It is mainly
electrical based manufacturing industry where are working about 51 to 200 staff members. The
product range of product has been awarded the UK noise abatement society. The company has
been decided to new product of Airdri which is based on advance features and supported in low
light range. It supports to business to enhance their market share as well as profitability through
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