Business Canvas Model for Clinicloud

Running head: BUSINESS CANVAS MODEL 1
Business Canvas Model
Student’s name
Professor’s name
Course title
Institution
Date

BUSINESS CANVAS MODEL 2
Business Canvas Model
Introduction
Business canvas model is a structure that a particular established entity embodies in its
system. It is an overview of what comprises the plans to be achieved and how to achieve them.
This entails appropriate management and strategy in setting up the essential activities (Dudin et
al, 2015). These activities relate to each other. This is an important part of businesses, old or
new. This is a very good visual representation of initiatives which can be further utilized in
discovery of other opportunities. This model has capability of inspiring fresh outlooks or
viewpoints which ultimately lead to development of ideas on the relationships across different
elements (Osterwalder & Pigneur, 2013).
The business canvas is vital in a number of ways. In business model innovation, the
canvas model brings about focus. This leaves out the numerous notations in a business plan. It
brings more clarity. It enhances transparency though having an easier comprehending the model.
This model is also beneficial due to the ease in altering the model and trying other things. This
flexibility is essential in changing perspectives (De Reuver et al, 2013).
Clinicloud
Clinicloud is a company based in Melbourne, Australia. The company was founded by Dr. Hon
Weng Chong and De. Andrew Lin. The company began with the launch of the first Clinic cloud
stethoscope which won the company awards and recognition worldwide. Their main mission
being to avail medical devices and services that are accessible to anyone. These aspects are
supported by suitable systems and technology.

BUSINESS CANVAS MODEL 3
Clinicloud has two major products contained in a kit. These are a clinicloud stethoscope and
thermometer. Both the devices are digitalized allowing the to access an application through a
mobile network. The clinicloud stethoscope allows the user to check the heart rate and breathing
patterns which can be stored. The clinicloud thermometer is a non-contact thermometer
promoting hygiene and has very high accuracy.
In the progressive world where the health physicians are limited in number compared to
the people in need of health services. Therefore, the need of developing a way by which the
public can be able to access affordable health care. The aged, children and people suffering from
chronic illness created the need of a system and devices through which patients can monitor their
health. The size of the market is expected to rise even further with growing demand for proper
health care by the aging population. An additional reason is the rise in chronic and other
diseases. In the short run, the market has limited potential growth which us caused by the pricing
environment (Lo, 2015).
Model Canvas
Key partners
Doctor on
demand
Tencent
Astra Primary
care associates
Key Activities
Electronic data
capture
Post-Marketing
surveillance
Adverse/event
safety report
Electronic-
patient reported
outcomes
Value Proposition
Customers can collect,
record and report
information by
themselves.
Manage and report
adverse events.
Manage and report
information about
safety.
Latest technology
Customer
Relationship
Provide high-
performance,
multi-
functional and
user-friendly
systems
Maintain
partnership in
the services
Customer
Segments
Patients
Doctors/
Medical
institutions