Marketing Mix of Clothing Retail Industry: Product, Price, Place and Promotion Strategies

This article discusses the marketing mix strategies of clothing retail industry including product, price, place and promotion. It explores how companies like Hobbs and Next Plc use different approaches to achieve growth in the market. The article also covers the Levitt's model for product differentiation, different pricing strategies, distribution channels and channel management, and promotional strategies like advertising, sales and direct marketing.

Assessment 2 Portfolio of
Written Work
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Table of Contents
Marketing mix of different clothing retail industry.........................................................................3
Product strategy......................................................................................................................3
Price strategy..........................................................................................................................5
Place strategy..........................................................................................................................7
Promotional strategy...............................................................................................................9
References.....................................................................................................................................13
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Marketing mix of different clothing retail industry
Product strategy
A product is the any kind of good or services that complete the fulfil of consumer needs
or desire. It can also further defined as a bundle that comes with the physical aspects such as
design, brand, volume etc. These different type of products are basically make a strong impact in
their perceived value of their products which are allow company to achieve higher profitability.
Hobbs follow the Levitt's model for defining their products into wide range that helps them to
explored the art of differentiation into the market (Chawdhary ., 2019). This model helps the
respective company to choose right methods for use relevant structuring their products to the
various target customer segments. Group the products into the market of families are align with
customer's segment to helps the modelling process and planning to sales and achieve products
with effective planning process. This model includes five levels which are explained below:
Core benefits: This layer is just the basic products which has only have the
characteristics which are needed to be satisfy the core benefits. The core benefits of Hobbs is
their Clothing products range especially for the men sections. These products are effective and
beneficial for the growth of the company and provide them suitable sales revenue in the market.
They have the largest retailing industry in the UK market which have been taken over by the
Marks and Spencer in the market.
Generic products: This is the version of products that contain the attributes and
necessary change for the growth of their functioning in market. It will be helpful for the
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Illustration 1: Levitt's Model, 2021

company to work and manage their different perspective to change their functions and provide
wide range of products. Hobbs have provide a significant success in the growth of their home
ware products which become the aspiration for their customers. These products satisfy the need
of their customer to make strategic changes in the different ways to analyse and make systematic
growth in the market of retailing industry.
Expected products: These are the set of attributes or different characteristics that the
buyer normally expect and agree at the of purchase. It will be helpful for the company to work
and achieve growing factors in market to provide a systematic growth. The accessories of the
Hobbs are comes under this heading which is helpful for the company to make a strong
competitive image in the market (Chitauro and Khumalo ., 2020). This product range help the
company to develop their products range and meet the unique demand in large varieties of ways.
It will be helpful for the classify the products range in the marketplace.
Augmented products: This feature include the feature of additional characteristics that
are basically related to differentiation of products and make applicabilities for the growth of
competitors (Lim, 2021). The company provide specific additional features in their home
appliances as these are the range of products of Hobbs, which are widely sales into the market
and make sure for adopt the challenges in different ways. As the company have different
varieties of products but they have their augmented products which are categories at online and
offline retail outlet of the company.
Potential products: These products include the additional features which are helpful for
the growth of the company. These products are basically related to the combination of
augmented and transformational process that might keep in the future. To make systematic
growth in customer loyalty and provide a delight services to their customers. Hobbs, try to
introduce new varieties in children wears as per the trends and need of the customers. It will be
helpful for provide a growth to work and make sure to work in the market to compete with their
competitors (Cifci, Cetin and Dincer ., 2018).
The impact of using right products approach is basically helpful for make a significant
growth in UK market for the Hobbs. This will provide a sufficient growth in market and relate to
the major strategies which are helpful for the company to gain more competitive market. This P
of marketing mix is one of the essential part for containing efficient process and applied to the
major challenges. It will be helpful for Hobbs would be able to provide a sufficient range of
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products into the market. Some of them are classified above and some make their existence in
the market. In today's world, company ensure that the use of social media marketing, purchases
and e-commerce platform help them to grow their market share and target their customers to
stand above in the competition.
Price strategy
The price of the product is basically make a direct influence on the sales volume of the
product consequently the profit of the company. Demand, cost, pricing strategy of the
competitors and government intervention are the major factors which are affected to determine
the pricing strategies. Price basically reflect on the product's detected value rather than its real
value. Which directly means that the pricing strategy of the company can be related to increased
for promoting exclusivity on the other hand reduced to create the access of the products into
market (Duan and Agalakova ., 2019). Thus, it can be said that the using effective pricing
strategy will be helpful for the company to make decisions and make basic discounts, price
alteration and the credit card facilities etc. All of these are used to analyse the price and make
appropriate techniques like discounting and offering bonus points to increased the sales volume.
Basically price not only related to the monetary terms or values which are products but also
related to the time or values of the customers that they are willing to expand to acquire the
products. It is one of the essential factor form four P's as if the price of the product is too high or
too low, then it will leads to failing of brand in market.
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Illustration 2: Types-of-pricing-strategies, 2021

There are dozen of ways to attract the customer in strong competitive environment. For
the working effectively into the market it is helpful for complete the segment and make sure to
work and occupy the market. There are five common price strategy to attract the customers in
different ways. Some of the strategies are related to: Price Skimming: This strategy involve to set higher price when the products introduced
into the market. Afterwards, company gradually lowering their price as per the need and
when the new competitors enter into the market (Wichmann and Dekimpe, 2021). This
type of strategy is beneficial for the businesses that are entering into the new and
emerging market growth. It actually provide the companies to work and make significant
growth to capitalized the early adopter and try to undercut the future competitors that
already joined the market. A successful strategy will be helpful for the products to make
price skimming strategies and make large market for getting access when looking into it. Market Penetration Pricing: This strategy is basically different and opposite for the
price skimming. Instead of higher pricing strategy in initial stage, the company start with
lowering the price and try to take over the market by undercutting the competitors. Many
of the factors are basically go with the flow of their decision making strategy to provide a
systematic growth in different business facilities to established the market to make a
strong foot into the market (Wróblewski and Lis, 2021). It is one of the crucial to develop
the customer base and make require for provide the marketing and strategies the
branding. Premium Pricing: It is basically strategy which is basically for the growth to create
higher standard to make a quality in products and make market to high level of individual
(Tomczak, Reinecke and Kuss ., 2018). The key strength of the pricing strategies is
useful for make high quality products that will be helpful for the customer to considered
the higher value. This type of strategy include premium quality of products to make
branding strategy and appeal for the right type of consumers. Economy Pricing: This strategy is helpful for involve the effective targetting strategy
which is useful for the customers and make possible quality in their products and
services. It will be helpful for the companies to work effectively and make sure to work
and provide the best quality products to their customers.
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 Competitive Pricing: It is the type of strategy which is helpful for the companies to
setting on the basis of their competitors. It will be helpful for managing the growth to
work and make systematic changes in different platform. It is basically the price to better
fit with customer's perspective. It will be helpful for managing different aspects for the
growth of pricing strategy.
The Next Plc is using a middle ground position which is neither in market skimming nor
price penetration. Rather than company try to work and make systematic growth of their
products range in market by adopting the neutral zone (Ganesh ., 2019). Which means the
company portrays the image of quality in market and design the suitable price as per the need,
quality and demand of the products for the target market. It will be helpful for the Next Plc to
achieve the strength and make systematic progress for make a strong brand image in competitive
market.
Place strategy
Place involve the strategy which is helpful for the company to choose about the place and
make availability of the products which are available for the sales process. It is basically helpful
for motive of managing strategy to make different trade channels related to different places and
pricing strategy for the retail outlets. It will be helpful for most effective distribution channel
such as outsourcing the facility for the available sector to achieve the process of production
distribution. Distribution channel is basically helpful for outsourcing the facilities and attract
transport fleets that are basically based on the cost-benefits analysis of the company. The use of
shelf space for the success to make committed growth of the products which are used by
departmental stores which are included as the benefits (García ., 2018). For the use of different
perspective of the company, which is directly related to accessibility for the use of consumers.
FatFace, make a place for virtual fittings rooms that will be beneficial for the growth of
retail outlets. Also, these places or physical evidence is provided in the form of company
operated stores, licensed stores, supermarket and partners agents. That is helpful for using
promotional mix to provide a significant growth and allow the use of different places. FatFace
using different term channels for managing the process that is widely used in sales marketing
process to make effective growth. The term channel management is widely helpful to used in
sales the marketing process. It is different process where the company to make develops the
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various marketing process or techniques to reach widest possible base. It will be helpful for
channelising the strategy to the market and try to sell into the markets. The use of channel
management to work in helps the developing a program for selling the target and make specific
channel to sell their products with the customer services with some specified channels. It is one
of the significant channel is beneficial for the successful implication techniques to make overall
strategy to provide brand the business activities on consistent nature throughout different ways
of communication (Harvey and Sanchez ., 2018). The channel management is beneficial for the
progress to adopt the most efficient channels and make partners to use different routes in market.
It will be helpful for the project to work and considered to buying the pattern for the use of
customers and other basic requirement in different channels.
Some major steps which are helpful for the company is to work effectively into market
and make sure appropriate sources in different channels. The steps included in different ways
are: Identification of sources: The very first step channel management to make an
identification of process. It will be helpful for the company to required a research and
able to identify the sources with the use of different methods. FatFace try to identify
their need and sources in the pre-established market with the appropriate distributors and
growth in the market.
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Illustration 3: What is Channel in Channel Management?, 2021

 Preparing a selection criteria: It is the next step in processing the use of channel
management to provide the significant growth in selection use of criteria. These factors
are basically helpful for channelising the competitiveness market coverage, build the
reputation and make managerial competences (Harwood and Murray ., 2019). Selection of intermediaries: The use of right choice top work to use applied sources with
the success of small business. It will be helpful for most challenging the source to work
with better skills and resources to sellers to achieve products at low margin and fewer to
make fewer incentives. This process is beneficial for the process to make future goals and
different applicability. Providing training to intermediaries: Once the channel management is used the training
will be provided by the company to their suppliers and intermediaries. This could be
helpful for generalising the statement and work with financial management, sales and
management to control the stock. FatFace is able to provide appropriate training to
intermediaries to work and make in different platform. Motivating intermediaries: The further process is to achieve channels management to
drive the channel partners to work in managing different platform. In context to FatFace,
they are using different strategies for analysing systematic growth to work with the
distributors for the success territorial right for the some areas.
 Assessment of intermediaries: This is the process which is considered as the last stage in
channel management of the company (Kartajaya, Kotler and Hooi ., 2019). This is
essential for make assess the performance and make all intermediaries. The output is
beneficial for the process that helps the company to make channels and work with more
competencies and customer's responses.
Promotional strategy
Promotion is helpful for involving decision that are related to advertisement, sales and
direct marketing etc. The main aim of the project is to accomplish the target and spread
awareness about the products and services to allow the systematic awareness about the range of
products and services. There are different products which are offered and make systematic
growth in different channels to offered the process that offered by the company. There are
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different promotional mix strategy which is helpful for make promotional efforts that include the
process of different marketing and promotional strategy (Kodaş and Kodaş ., 2021).
For the successful completion of the project, the company use promotional mix strategy
that include the advertisement process, sales and a definite public relation with different ways
and approaches. These are the example which TopShop use to make more attractive strategies
and applied to the market with different places and growth in the market and gain competitive.
Some of the methods are basically helpful for using different methods. Some of them are
explained below:
Advertisement: The real meaning of selling the standard and products, services and ideas
in which the communication process is helpful for make a personal message about the use of
products. This process is beneficial for the process to accomplish the target and get more
effective approaches to make a communication process.
Public relation: It mainly involve the process for management and control the flow to
make matters for the information to achieve one's organisation for the other institutions (Lee .,
2020). The need of public relation is able to make a relation to make different challenges to
provide a systematic growth in public relation.
Marketing strategy: This process involve the management technique that are used to
adopt right market and buying tools such as advertisement practices in market. The use of
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Illustration 4: Promotional mix tools, 2021

promotional also includes online factors for the such as determining the sectors (Shakouhi and
et.al., 2021). It will be helpful for the project to complete the need of company and make
effective process on the social media platform such as Twitter and Instagram.
Direct marketing: This strategy is basically related to the personal approach and target
the customers directly through the basis of promotional, catalogues and telephones on the basis
of different sectors. It will be helpful for generalising the statement and work with the process to
accomplish the need and complete major segments through the direct marketing in different
challenges.
TopShop, is able to understand the process to achieve systematic growth with the use of
right promotional techniques. The company can see the strong growth in their nest's online store
which is helpful for build their catalogue heritage working. It is associated to their product
selection method and stocks for achieve levels to have a strong and long benefited approach in-
depth sources to gather the data. It is the process which is beneficial for the society and growth
to the company make data collection susceptibility (Reyes del Moral ., 2020). Furthermore the
benefits of having large number of capabilities to gather the data and make more appropriate
promotional method to work significantly and work as per the need of the retailers at different
process. It is beneficial for the successive discounting and spiral method to crucifying the
promotional techniques in UK based high street. Another ways to conduct the promotions within
the organisation is beneficial for the successive growth to achieve the higher platform and make
sure to result in the today's tricky and trending conditions. It is beneficial for the successive
growth to work and make a strong competition among the other brands like Adidas and Nike.
These are highly relatable for the growth of profile branding and make a systematic growth in
managing their online traffic and widening their customer appeal.
TopShop were able to make a ahead future with the introduction of good lifestyle
and provide a suitable challenges in glossy and pioneering the methods in market. All of these
are able to work with continuous growth and make an approach to work with data, sources and
gather the information to make their own core customers to appeal the growth of tomorrow's
need of the customers. It will be helpful for utilizing the fundamental process and make sure to
manage the good retailing industry with appropriate customer-centric approach. This further help
the company to increase their insight and found the magic formula to retail the successful
process in 2019 and 2020 (Švajdová ., 2020).
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