Measuring the Business Value of Cloud Computing

This report explores the importance of digital business and new technologies, specifically cloud computing, in making businesses more efficient and valuable. It covers the reason for choosing the topic, its development, the technology used, and its effectiveness as a business tool. The report also delves into the relationship between digital technology and cloud computing, as well as an analysis of old and new theories on business and management structure and practices. The subject is BM 565 Digital Business & New Technologies.

Digital business and new
technology

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Reason to deem the topic with its importance...................................................................1
How topic is developed.........................................................................................................1
Technology adopted and used in this topic........................................................................2
Technological platforms and software................................................................................2
Which type of business uses the mentioned technology....................................................3
How the technology is used as a business tool and its effectiveness.................................3
Explain the relationship of digital technology and the cloud computing........................3
Analyse the old and new theories on business and management structure and practises
................................................................................................................................................3
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................5

INTRODUCTION
To make the business valuable, digital business and new technologies take use of
innovations in order to meet customer experience and their own capabilities which helps in
making the business more efficient. In business the use of digital technology creates new value
models and internal capabilities which benefits in encouraging the core operations. The business
generates high revenue by taking use of different channels as people spend more time online
which force to shift on digital sources (Adhikary, and et.al., 2021). The growth in digital
economy makes people familiar with its digital products and services in order to have
competitive advantage in digital space. Digital technology is concept of electronic tool, system
and resources by which data and information is processed, stored and generated. The topic
“Measuring the business value of cloud computing” is taken. This report will cover reason for
topic and its importance, the way it is developed, technologies used, technological platform and
software used in this topic along with its defectiveness. Moreover, it will cover relationship
between digital technologies and emerging theories.
MAIN BODY
Reason to deem the topic with its importance
The reason of choosing this topic is because it offers significant benefits to companies of
all sizes. The cloud offers better insight by use of big data which help organisation in targeting
customers and product opportunities in effective way. From multiple devices and from anywhere
the cloud work can be accessed which makes easier for team in collaborating on shared data.
The cloud computing is technological innovation which enablers in running software programs
without installing them and helps lot of organisations in storing and accessing multimedia
content through internet (Bukhtoyarova, 2022). The use of cloud computing helps in improving
the performance, lowering cost. It is important for saving time by reducing costs in several ways.
It is also important in disaster recovery as all data is stored in cloud backup and recovery of data
& applications which is quick mad more reliable.
How topic is developed
The concept of cloud computing was evolved since 1950s with distributed system which
is mixture of several independent system but in every system it identifies as only one entity to
user. To share resources and using them efficiently was the main purpose of cloud computing. In
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1951 the mainframe computing came that were powerful and reliable automations which
maintain the big data. In 1980s cluster computing arises which in which every machine was
linked by cluster with high bandwidth connectivity. After that there was introduction of grid
computing in 1990s which was kept at various geographical areas through internet connection.
After that there was development of virtualisation made over hardware that make user to access
several things at time on device.
Technology adopted and used in this topic
The cloud computing has business value and capabilities which are storage, computing
and database that are valued in business organisation. The cloud computing involves the
examples of machine learning, artificial intelligence, big data and data analytics. The tech
companies make use of cloud computing for storing their large files and to make their more
productive in effective manner (Gruber, h., 2019). The virtualization in cloud computing increase
use of virtual machines which is an software program that not only work as physical machine but
also performs tasks such as running applications or program as per user demand. The other
technology which are used such as platform as a sercive, software as a service, grid computing
etc.
Technological platforms and software
The cloud computing application developed by leveraging platforms and frameworks. It
involves several types of platforms and software which are as follows-
 Amazon web services – It offers different wide range cloud laas services, that ranges
from virtual compute, storage and networking for finishing computing tasks. It is well
known for its storage and compute on demand services named as elastic compute cloud
and simple storage service. To the end user EC2 offers customizable virtual hardware that
can be used as base infrastructure for deploying computing systems on cloud. The simple
storage service stores these templates and delivers persistent storage on demand (Hsieh,
2019).
 Google app engine- It is scalable run time environment which is frequently dedicated for
executing web applications. This offers both secure execution environment and collection
which simples’ development if scalable and high-performance web applications. These
services include: in-memory caching, scalable data store, job queues, messaging, and
corn tasks.
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Which type of business uses the mentioned technology
The tech companies take use of this cloud computing for accessing and storing the
information and large files. This makes flexible and provides worldwide access for data in any
place. The example of Hopin can be taken which company headquarter is in London, and works
for managing events and experiences through virtual event software. The Hopin take use of
softeare for managing event which is their cloud computing platform.
How the technology is used as a business tool and its effectiveness
The companies are benefit with the use of cloud computing as it work like business tool
which helps in saving costs, develops scalability and performance. As digital service this tool is
used which allows companies to go through files, programs and data that is stored in remote
server and requires only internet connection (Nazarenko, and et.al., 2022). The cloud store is for
accessing data anywhere which has unlimited space and backup available with security that
shows effectiveness of cloud computing. It provides benefit in cost factor by improving
productivity and flexibility. This requires less maintenance, less growth, more secure and fast
cloud applications.
Explain the relationship of digital technology and the cloud computing
The users are allowed in cloud computing to go through the stored files, software and
servers through help of internet connection on their devices. This technology offers store and
executed data in area which is far from end users. It is the system that selects data from any
location and performs any data-related activities. Virtualisation, which runs several applications
and operating systems on the same server, is one of the digital technologies used in cloud
computing. The Service Oriented Architecture (SOA) is a technology that allows businesses to
access cloud-based computing solutions on demand, based on changing business needs. The data
is not stored in any physical form, which can assist them in enhancing their management,
streamlining and making the process more flexible, resulting in better productivity at a lower
cost, time, and improved customer experiences (Ravikumar, and et.al., 2022).
Analyse the old and new theories on business and management structure and practises
The management theories define to conception and frameworks which company uses in
guideline and suitable for people working in organisation. There are different types of theories
that are applied by the organisations which are explained below -
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 Classical management theory – Frederick Taylor developed this classical theory, which
is also known as scientific management theory. This was created in order to investigate
employee performance at work. The Taylor said that organisations which put pressure on
their staff to work hard will not able to get desired objectives which do not result in
increase in company productivity. They considered simplifying their daily tasks in order
to increase productivity (Roscoe, and et.al., 2019). Taylor discovered that employees
were satisfied by a single main incentive-based motivation, which was later changed so
that employees would receive a more equitable wage depending on the level of fairness in
their tasks. As a result of the classical management philosophy, employees and employers
were able to collaborate and work as a team, resulting in an increase in their interests.
 System management theory – This concept is effective approach for business planning
and management. The system management idea states that businesses must integrate
many aspects of their operations in order to have access to large and well-functioning
systems. According to the theory, firms can achieve success by relying on some key
components such as interdependence, synergy, and interrelationships among the many
subsystems (Van esch, and black, 2019). Employees are seen as important assets by the
businesses. Departments, work groups, and working units are some other crucial
components for a business's operation. Managers should analyse the patterns and events
in their businesses in order to determine the best managerial technique and theory. The
manager can coordinate for various projects in order to execute within the teams for
greater output.
 Contingency management theory –This theory was determined by Fiedler which
identifies internal and external situations as there is no bets way to function, lead and
make decision. It is a organisational theory which examines three variables that
influences structure, size, technology used by them and leadership style adopted by the
companies. This theory was developed by Fred Fiedler, who also introduced the attributes
of a leader that were related to how well they were executed by the leaders. This said that
the leader should be adaptable to the setting in which they work, and that they must adapt
their job to the changing environment (Sharonov, 2019). According to the contingency
hypothesis, the company's operation does not necessitate the use of any single technique.
The leader must be quick to assess their own management style and determine whether it
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is appropriate for the situation in their firm. The less prior co-worker scale is the prior
part of Fiedler's contingency theory. The aspect is used to determine how effective a
management is in their job.
 Decision making theory – The decision-making theory explains how rational people
behave when challenged with risks and uncertainty. This makes use of any practical
person's behaviour in which various changes can be seen in both a practical and
theoretical way. The company's prices and results are influenced by the decisions made.
Simon established this theory, which states that there is no single best path of action or
decision. The reason behind this is that, people do not have adequate knowledge in order
to make best decision or course of action (Tagarev, and yanakiev, 2020). Internal
elements, such as stress and motivation, also complicate a person's ability to solve
problems.
CONCLUSION
From above report it has ben concluded that digital business and new technologies are
important for any organisation to make it successful. The cloud computing concept is also
important in company for storing large data and files. This leads to innovation and cost effective.
Then there's a description of cloud computing, including its applications such as storage,
backups, and project testing, as well as the technology's platforms, which include Amazon Web
Services and Google Search Engine. Cloud computing is most commonly employed in tech
organisations, and the business tool is effective in terms of securing the company's big data.
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References:
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Hsieh, 2019. entrepreneurship through the platform strategy in the digital era: insights and
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Nazarenko, and et.al., 2022. applying digital technologies in technology roadmapping to
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Ravikumar, and et.al., 2022. technologies driving digital payments in india: present and future.
in proceedings of second international conference on sustainable expert systems (pp. 71-78).
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Roscoe, and et.al., 2019. the microfoundations of an operational capability in digital
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Sharonov, 2019. a business nature of security activity in the Russian federation within
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springer, cham.
Tagarev, and yanakiev, 2020, may. business models of collaborative networked organisations:
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dependable systems, services and technologies (dessert) (pp. 431-438). ieee.
Van esch, and black, 2019. factors that influence new generation candidates to engage with and
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Books and Journals
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