Coca Cola: a Study of HRM Practices

Running head: COCA COLA: A STUDY OF HRM PRACTICES
COCA COLA: A STUDY OF HRM PRACTICES
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1COCA COLA: A STUDY OF HRM PRACTICES
Table of Contents
Introduction................................................................................................................ 2
Discussion.................................................................................................................. 2
Overview of Coca Cola............................................................................................ 2
Business nature....................................................................................................... 3
Mission and Vision................................................................................................... 3
Goals....................................................................................................................... 3
Coca Cola: HR functions............................................................................................. 4
Recommendations...................................................................................................... 9
Conclusion................................................................................................................ 10

2COCA COLA: A STUDY OF HRM PRACTICES
Introduction
Human resource management is defined as a strategic approach to the effective
management of people in a company or an organization in such a way that they help their
business gain a competitive advantage. Human resource management is designed in such a way
that it maximizes employee performance in service of the strategic objectives of an employer
(Noe et al. 2015). The customary areas of human resource management is engaging, managing
and tackling the people within the organization focusing on the policies and systems. The human
resource departments of the organizations are responsible for looking after employee
recruitment, training and development, appraisals and benefits. The respective paper is a study
and analysis of the human resource management practices of the company Coca Cola. The report
will assess strengths, weaknesses, opportunities and challenges faced by HR of Coca Cola. The
paper is a report of evaluation of effectiveness of the human resource department of the
respective company which would be needed for strategic realignment. The report would also
contain a separate evaluation of recruitment and selection process with recommendations for any
kind of change that can be incorporated in the report.
Discussion
Overview of Coca Cola
Coca Cola, or Coke, is a popular carbonated soft drink that is manufactured by the Coca
Cola Company. The respective aerated drink was first invented by John Stith Pemberton in the
late nineteenth century which was marketed by Candler. Coca Cola became the dominant soft
drink that ruled the market throughout the 20th century. The Coca Cola Company has introduced
other Cola drinks under the pen name of “Coke”. Some of the most common of such names are:

3COCA COLA: A STUDY OF HRM PRACTICES
diet coke, Caffeine free coca- cola, Coca- cola zero sugar, Coca- cola cherry and Coca- cola
vanilla. Coca Cola is considered to be the third most valuable brand across the world after
Google and Apple, according to various researches conducted on its existence and establishment.
The company comes under the rank of 87 of Fortune 500 list of companies. In Hong Kong, the
Coca Cola company comes under the bottler banner of Swire. Coca Cola drinks are very popular
among the citizens of Hong Kong who are fast food savvy and gourmet freaks.
Business nature
The Coca Cola Company is an American multinational corporation, manufacturer,
retailer and marketer of non- alcoholic beverages and syrups. It is a multinational enterprise that
has its business all over the world in different countries. It has factories, offices as well as outlets
in different countries but its headquarter is in Atlanta, the United States. The Coca Cola has
massively dominated the soft drink and beverage industry of the twentieth century and continues
to dominate the industry in the twenty first century too, thereby, creating a monopoly in the
artificial beverage market, despite of all kinds of health related controversies.
Mission and Vision
The mission and vision of the Coca Cola Company is to refresh to world in mind, body
and spirit. The Coca Cola Company strives to achieve moments of optimism and happiness
through brands and actions. The company is committed to create value in the market and society
and make a difference in the world.
Goals
Coca Cola Company aims to increase and maximize their profits and at the same time,
maintain a long term sustainable growth in the beverage industry of the world. The Coca Cola
company harnesses and exploits unique ways to carry out its business in order to put the mission