Management Economics - Coca Cola

MANAGEMENT ECONOMICS - 2

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Description of selected organization.......................................................................................1
2. Analyse the market..................................................................................................................2
3. Characteristics of previous and current market structure of Coca Cola..................................4
4. a) Critical analysis on various market structure for identifying optimal structure for Coca
Cola..............................................................................................................................................5
4. b) Suggestions on lesser or greater interventions of government upon key operations of
Coca Cola.....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Management economics is concerned with applying economic principles, theories, methods,
and frameworks to address realistic market problems (An, Zhang and Adom, 2019). In many
other words, strategic management is the synthesis of management economy and social theory.
Management Economics position in managerial decision-making is very essential. Management
Theory refers to both the business and non-profit industries. For example, despite the available
beverage sector, supplies and associated resources are aims to offer the finest customer services
to satisfy them which help in maximising productivity as well as profitability.
Coca-Cola Company selected for the better understating and established in 1886 and deals in
beverage sector. This assessment covers the several topics such as overview of the selected
organization along with offered products & services. In addition, it covers the market analysis
where every market structure has different characteristics, also evaluate that did the organization
operates in different market structure.
MAIN BODY
1. Description of selected organization
Coca-Cola, or Coke, is a beverage company that Coca-Cola Company makes. Initially
developed as a drink and meant as a patent medicine, these were founded by john Stith
Pemberton and in late nineteenth century and acquired by business tycoon Asa Griggs Candler,
who’s led Coca-Cola across the 20th century to dominate the global soft drinks industry
(Arblaster, 2018). The title of the beverage relates to two of its additives: coca leaves, and kola
nuts (a type of caffeine). Coca-Cola's new formula stays a commercial entity; even so a number
of recorded formulas and creative reproductions are being published.
The Coca-Cola makes tends to focus, which are sold worldwide to registered Coca-Cola
bottling operations. In conjunction with purified water and added sugars, the bottlers, who have
unique require a great deal with the firm, produce the final product in concentrate bottles and
cans. A standard 12-US fluid-ounce (350 ml) will comprise 38 gm of sugar (1.3 oz). Sell Coca-
Cola products to retail stores, restaurants, and convenience stores all over the country. The Coca-
Cola Company also markets focus to large restaurants and other food service distributors with
carbonated drinks.
1