Marketing Plan for Coca-Cola Amatil: Objectives, SWOT Analysis, and Strategies

COCA-COLA AMATIL MARKETING
PLAN
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INTRODUCTION
 Coca-Cola Amatil(CCA) is the largest bottler of
ready to drink beverages in Asia-Pacific.
 The company serves six countries such as Fiji,
Indonesia, Samoa, Australia, New Zealand, and
Papua New Guinea.
 Eventually, these products became the major focus
of the company.
 Coca-Cola Amatil comprises of a variety of
products.
 The company employs over 14700 people in all the
six countries it distributes its products in.

MISSION, VISION, AND VALUES
 Mission Statement
 "To inspire moments of happiness and possibilities for
young Australians."
 Vision
 To create multiple moments of possibilities and happiness
for the customers we serve, in the community we operate
in and for the stakeholders in our company.
 Values
 We are always open and straightforward
 Our main focus is one today and tomorrow
 We get into the initiative and take responsibility of the
outcome.

OBJECTIVES
 To increase sales of our products
 To expand our market share
 To target new consumers
 To increase profits