Marketing Strategy and Plan for Coca Cola Amatil

This article discusses the marketing concept, processes, and macro environment of Coca Cola Amatil. It also provides recommendations to manage political factors in the global market.

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Marketing strategy and plan

Marketing strategy and plan
Introduction
The primary objective of this task is outline the marketing concept, processes and
macro environment of the company. Coca Cola Amatil has been taken in the task. Coca Cola
Amatil was incorporated in 1904 in Australia. The company provides non-alcoholic and
alcoholic food and beverage products in the Asia Pacific. At the end some recommendations
have been given to reduce and manage the political factors in the global market.
There are approx. 14,000 employees working in the organization (Ccamatil, 2018). In
today’s era, the company is expanding and exploring the business operations in a hassle free
manner.
Answer 1. Marketing
Marketing concept is the philosophy and process that firms should analyse and
determine the needs and requirements of their customers and make effective decisions to
satisfy those needs and requirements in the global market. This is done by the company to
beat the competitors in the international market. It is noted that Coca Cola Amatil uses
various types of marketing concepts to attain the desired goals and objectives. Along with
this, marketing process also plays a significant and vital role to attain the mission and vision
successfully. The marketing process may be defined as deliberate series of steps to help the
company determine and reach the desires goals and targets. It has been found that marketing
process include for factors such as marketing mix, strategic marketing analysis, marketing
implementation and marketing control (Burns, Bush&Sinha, 2014).
It has been noted that Coca Cola Amatil uses marketing concept and process to
improve and enhance the quality of production in the global market. Apart from this, it also
encourages healthy and strong competition to provide maximum satisfaction to the customers
across the world (Hoffman & Bateson, 2010). Furthermore, marketing concept and process
help the organization to generate employment opportunities for the employees widely. Aside
this, marketing philosophy also promotes and encourages a scientific bent of mind just
because it is based on the concept and process of marketing survey or research. Along with
this, marketing encourages creativity and innovation to stand out against the competitors. In
this way, marketing concept and process is very important for Coca Cola Amatil to maximize
and enhance the profitability and outcomes in the marketplace (Christopher, Payne
&Ballantyne, 2013).
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Marketing strategy and plan
Answer 2. Marketing environmental factor
It is stated that various macro environmental factors affect the growth and success of
the firm adversely and positively as well. Coca Cola Amatil cannot control on the external
factors because these factors are considered uncontrollable. The macro environmental factors
such as political, legal, economic, social, environmental and technological factors could
influence the profitability and outputs of the organization. One of the significant factor that
affected the target of company is political factor. There are ample of political factors that
need to be kept in mind while implementing and exploring the business activities globally.
The political factors include corruption, instability of the government and poor economy of
Australia affect the process and concepts of Coca Cola Amatil(Salmons, 2012).
Changes in established laws might prevent and hold Coca Cola Amatil from
distributing drinks. Along with this, accounting taxes, changes in labor laws and internal
marketing can also have direct impact on the functions and activities of Coca Cola Amatil. It
is noted that the company should focus on the political factors to strive with competitors in a
large extent. Coca Cola Amatil is operating and initiating in food, beverages and tobacco in
more than dozen countries and flourish itself to various types of political environment and
political system risks and challenges. Moreover, trade regulations, antitrust laws and risk of
military invasion also affect the growth of the company adversely. Before initiating the
business activities, the company should analyse and identify the political factors in the
marketplace. It will further help in attaining the long term requirements of the business
(Solomon, Dahl, White,Zaichkowsky&Polegato, 2014).
Answer 3. Recommendations
It has been noted that Coca Cola Amatil should focus on the macro environment
factors to maximize the outcomes and profitability effectively. To manage the political
factors, Coca Cola Amatil must conduct a marketing research and survey to analyse and
measure the political factors successfully and efficiently. It also helps in attaining competitive
advantages in the marketplace (Hannigan, 2014). Along with this, the firm should also
identify the rules, regulations and norms of different countries to cope up and strive with
rivalries in the marketplace. Beside this, Coca Cola Amatil must initiate a more effective and
aggressive global expansion strategy to benefit from the rapid and innovative economic
growth of developing countries. Moreover, the organization needs to conduct some
campaigns, sessions and programs to reduce and prevent the political issues in the
international market. Some unique and dynamic strategies shall be used by the firm to
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Marketing strategy and plan
manage and identify the political factors. Furthermore, new and advanced technologies also
should be implemented by the organization. Aside this, Coca Cola Amatil should improve
HR management practices to judge and determine the political factors in the marketplace.
Apart from this, the corporation should enhance and improve the quality standards to attain
competitive advantages widely. In this way, the firm has been able to maximize the sales and
outcomes in the international market. Training and development sessions shall be held by the
organization to conduct a successfully and effective marketing survey and research. All these
recommendations also help in maintaining a dynamic image in the marketplace and further it
also helps in evaluating the political factors in the competitive market (Gilpin, 2016).
Answer 4. Responses
In peer original post, there is a brief discussion about the marketing concepts and
marketing process. It explains that how the marketing concept plays a significant role in
fulfilling the needs and requirements of the customers in the competitive market. Apart from
this, the paper also explains the legal political that can affect the business activities and
operations of Woolworths widely. The political macro environmental factors also have been
explained in the peer original student post. It is noted that the organization can evaluate and
identify the macro environmental factors by using and implementing innovative and effective
strategies, policies and approaches.
Conclusion
On the above mentioned limelight event, it has been concluded that marketing
concept and process in an effective part of Coca Cola Amatil. Apart from this, the
organization also focuses on the political factors to expand and flourish the business globally.
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Marketing strategy and plan
References
Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing research (Vol. 7). Harlow: Pearson.
Ccamatil.,(2018). Our Company [Online], Retrieved from https://www.ccamatil.com/our-
company
Christopher, M., Payne, A., &Ballantyne, D. (2013). Relationship marketing. Routledge.
Gilpin, R. (2016). The political economy of international relations. Princeton University
Press.
Hannigan, J. (2014). Environmental sociology. Routledge.
Hoffman, K. D., & Bateson, J. E. (2010). Services marketing: concepts, strategies, & cases.
Cengage learning.
Salmons, A. (2012). The Role of Marketing Auditing and Planning for Coca-Cola
Corporation. Carpe Diem, The Australian Journal of Business & Informatics, 5(1).
Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., &Polegato, R.
(2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.
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