Coca-Cola Business Plan

This presentation provides a comprehensive business plan for Coca-Cola, covering various aspects such as company description, long term aims, launch goals, SWOT analysis, vision statement, market analysis, sales strategy, research and development, financial projections, and funding requirements.

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Coca-Cola Business Plan

Company Description
Coca-Cola is one of the United States of
America's international manufacturers
beverage concentrates
Coca-Cola provides over 350 brands across
different countries in the world
The company deals in many other brands,
including Fanta, Sprite, Minute Maid,
Powerade sports beverage, Nestea

Long term Aims of the Business
To reach the maximum of their respective
target customers in respect to the new
product
To spread the product's maximum business
and brand-related information
To acquire the highest distribution channels
for its new product
To have their new product reach every
geographical area where its potential
customers stay

The launch Goals and Objectives
Building awareness of the new product
Gaining Trial for the new product
Adopting the product
Growth Sales of the product
Coca-Cola product Growth
Coca-Cola Profitability
Coca-Cola Product Enhancement

SWOT analysis (Internal)
Strengths
Coca-Cola brand reputation and recognition
The company has extensive channels of distribution
Strong partnerships with different bottling companies
Great marketing and advertising capabilities
Weaknesses
Competition with other products such as Pepsi
Sugar taxes in some countries influence the pricing strategy of the
Company's products (Colantuoni, 2015).
Company’s structural changes have led to uncertainties in the
organization
The perception that Coca-Cola products are unhealthy
( Wijngaarden et-al, 2012)
Negative publicity in different countries

SWOT analysis (Internal)
Opportunities
Possibility of experiencing an increase in sales in developing
countries
Marketing expansion through acquisitions and partnerships
Adopting an advanced supply chain system
Increasing its presence in different developing countries
Threats
Controversy concerning the company's usage of water
Stiff competition from its competitors both locally and globally
( West, 2015)
Weak product portfolio in terms of the company's healthy or
non-carbonated drinks
Scarcity of raw materials

Vision statement explanation
People: Coca-Cola intends to create a good working area where
individual employees get inspired to become the best
Portfolio: Coca-Cola intends to introduce to the people different
high-quality brands, which satisfy its customers through
anticipation of their needs and desires
Partners: Coca-Cola plans to nurture a group of different suppliers
and customers in the creation of an enduring and at the same time
mutual value
Planet: Coca-Cola wants to operate responsibly in the creation of a
difference through supporting and building communities, which are
greatly sustainable
Profit: Maximizing the organization’s long-term shareholder
returns as it stays focused on its respective responsibilities
Productivity: Operate as a highly effective, fast-moving, and lean
organization.

Market analysis
Under this section, the covered aspects
include
Target market
Total Market valuation
Targeted Share or revenue
Market trends
Profile of competitors
Competitive advantage
Benefits to clients

Market segments
The market segments used by the company
are listed below
Geographical Segmentation
Consumption place
Type of Product
Demographics
Targeting
Positioning

PESTEL analysis
In this section, I present you the following
factors;
Political factors
Economic Factors
Social factors
Technological Factors
Environmental Factors
Legal factors

Sales Strategy
The Coca-Cola Company will sell its Coca-Cola product
through various distribution channels.
Coca-Cola Company still has the responsibility of owning this
new brand, and has to undertake its consumer brand initiative
of marketing (David and John, 2009).
The Company's different bottling partners will produce, pack,
and then distribute the Coca-Cola product to vending partners
and customers (Ahmed & Vishnu, P, 2014).
In selling the new Coca-Cola product, the Coca-Cola bottling
company’s partners will work together with stores,
restaurants, suppliers, convenient stores
The product will further be distributed to different retail
outlets, restaurants, corner stores, petrol stations, and many
other areas.

Research and development
Technology Roadmap
Team
Methodology
Platforms Used
Milestones to be achieved
Research and Development
Technical Partners
IP, Patents, copyrights, and brands

Management Organization Charts

Financial Projections
These include;
Profit and loss account
Balance sheets
Cash flow projections

Profit and loss account

Balance sheets

Cash flow projections

Funding Requirements
The new product has a total funding
requirement of $100,000,000.
$50,000,000 will be spent on the equipment,
$20,000,000 will be spent on marketing,
$20,000,000 on staffing, and 10,000,000 will
be spent on Research and Development.
The main sources of the funding as far as this
new product is concerned to include the
promoters

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