This presentation discusses the importance of marketing and communication in the digital world for the growth of businesses, using Coca Cola as an example. It covers marketing segmentation, marketing mix, product life cycle, and marketing research. The presentation concludes with recommendations and references.

Explore Coca Cola's marketing strategies, including segmentation, mix, research, and product life cycle. Learn how digital marketing is crucial for business growth.

Marketing & Communications in a Digital World - Desklib

Marketing & Communications in a Digital World

This paper concentrates on the marketing mix strategies of the chosen two food and beverage industry Coca Cola and PepsiCo and identifies where their marketing strategies are similar and where they are different. And also consider their social responsibilities towards customers.

Film and Theatre

Marketing Mix Strategies of Coca Cola and PepsiCo

This presentation discusses the marketing planning process, marketing segmentation, marketing mix, promotional mix and product life cycle of Coca Cola. It also covers marketing research for the business of Coca Cola.

This presentation compares the marketing strategies of Coca-Cola and PepsiCo, focusing on the elements of the marketing mix. It discusses the product offerings, pricing strategies, distribution channels, promotional activities, and employee management of both companies. The presentation also includes a marketing plan for Coca-Cola's new product, Coca-Shake, and highlights the importance of effective marketing strategies for business success.

Leadership Management

Comparison of Marketing Strategies: Coca-Cola vs PepsiCo

Presentation

This document analyzes the buyer's behavior and conducts a competitor analysis of Coca Cola. It also evaluates the various aspects of its marketing communication strategies and proposes new strategies for the company.

Marketing

Marketing Communication of Coca Cola

This report discusses the elements of marketing mix and research requirements in the digital world of marketing and communications. It analyzes Coca Cola's marketing strategies and research plan, including primary and secondary research methods. The report also provides recommendations for the company to focus on health concerns and use natural ingredients.

Marketing & Communications in a Digital World

Marketing Mix Strategies of Coca Cola and PepsiCo

Marketing & Communications in a Digital World

Comparison of Marketing Strategies: Coca-Cola vs PepsiCo

Marketing Communication of Coca Cola

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirements

Introduction to Marketing Assignment Solution

Marketing & Communications in a Digital World

Marketing Mix Strategies of Coca Cola and PepsiColg...

Marketing & Communications in a Digital Worldlg...

Comparison of Marketing Strategies: Coca-Cola vs PepsiColg...

Marketing Communication of Coca Colalg...

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirementslg...

Introduction to Marketing Assignment Solutionlg...

Marketing Mix Strategies of Coca Cola and PepsiCo

Marketing & Communications in a Digital World

Comparison of Marketing Strategies: Coca-Cola vs PepsiCo

Marketing Communication of Coca Cola

Marketing & Communications in a Digital World - Elements of Marketing Mix and Research Requirements

Introduction to Marketing Assignment Solution