Coca-Cola Business Plan

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Coca-Cola Business Plan

Company Description
Coca-Cola is one of the United States of
America's international manufacturers
beverage concentrates
Coca-Cola provides over 350 brands across
different countries in the world
The company deals in many other brands,
including Fanta, Sprite, Minute Maid,
Powerade sports beverage, Nestea

Long term Aims of the Business
To reach the maximum of their respective
target customers in respect to the new
product
To spread the product's maximum business
and brand-related information
To acquire the highest distribution channels
for its new product
To have their new product reach every
geographical area where its potential
customers stay

The launch Goals and Objectives
Building awareness of the new product
Gaining Trial for the new product
Adopting the product
Growth Sales of the product
Coca-Cola product Growth
Coca-Cola Profitability
Coca-Cola Product Enhancement