This presentation discusses Coca Cola's digital content campaign in Latin America aimed at promoting the brand in 2021. It describes the promotional image and how it encouraged individuals to adopt new habits about drinking coke. The presentation also interprets the image as the promotion of the brand in 2021 and how the campaign earned a good response from audiences, leading to increased sales and improved company image. References are included.

MN1305 Markets & Consumption Resit Assignment 2 – 70%

The assignment requires the creation of a PowerPoint presentation analyzing the promotion of a brand in 2021, with a focus on the use of word and image. The word limit is 500 words, excluding the reference list.

Learn about Coca Cola's successful digital content campaign in Latin America aimed at promoting the brand in 2021. Discover how the campaign increased sales and improved the company's image.

Promotion of a Brand in 2021: Coca Cola's Digital Content Campaign in Latin America

This article analyzes the negative and positive effects of the 7 elements of marketing mix on Coca-Cola's New Coke launch. It also discusses market research and a marketing campaign for the relaunch. The market research is conducted using Porter's five forces method. The marketing campaign involves linking the new Coca-Cola with the Netflix series Stranger Things. The strengths and weaknesses of the research, campaign, and relaunch are also discussed.

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

This presentation discusses Coca-Cola's integrated marketing communication campaign to enhance interest, excitement, and desire for its products worldwide. The goal is to portray Coca-Cola as a fun and healthy beverage, with a redesigned message key that reassures consumers of the same old taste but with zero sugar. The target audience is adults and young adults who want to consume less sugar while enjoying good drinks. The marketing communication mix includes advertising, sales promotion, and event sponsorship. The presentation also covers evaluation methods such as summative, formative, and outcome evaluation.

Hartpury University and Hartpury College

Integrated Marketing Communication for Coca-Cola

This assignment examines the reasons behind Coca-Cola's failed marketing campaign in China. It analyzes factors such as neglecting price sensitivity based on income disparities, inadequate understanding of Chinese consumer preferences, and the impact of strong domestic competitors like Huiyan Juice. The report concludes by emphasizing the crucial role of cultural awareness and competitive analysis in successful international marketing strategies.

Coca-Cola's Failed Marketing in China

This report discusses the marketing mix, market research, and marketing campaign for new coke product by Coca Cola. It covers the elements of marketing mix, suitable market research methods, and marketing research plan. The report also provides insights on digital marketing strategies and methods.

Marketing & Communications in a Digital World

Data Science and Big Data

Marketing Strategy and Plan | Assignment

The assignment content appears to be a collection of articles and websites related to various topics such as Singapore incorporation, food and consumer protection, Coca-Cola's strategy, POKKA's tea drink market domination, PepsiCo's global divisions, logistics business, and electricity tariffs. The content also includes information on quality assurance and food safety, as well as industry reports from DBS VICKERS SECURITIES and Marketline on the ASEAN grocery retail industry in Singapore.

Promotion of a Brand in 2021: Coca Cola's Digital Content Campaign in Latin America

End of preview

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

Integrated Marketing Communication for Coca-Cola

Coca-Cola's Failed Marketing in China

Marketing & Communications in a Digital World

Marketing Strategy and Plan | Assignment

Singapore's Food and Grocery Retail Landscape

Promotion of a Brand in 2021: Coca Cola's Digital Content Campaign in Latin America

End of preview

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launchlg...

Integrated Marketing Communication for Coca-Colalg...

Coca-Cola's Failed Marketing in Chinalg...

Marketing & Communications in a Digital Worldlg...

Marketing Strategy and Plan | Assignmentlg...

Singapore's Food and Grocery Retail Landscapelg...

Marketing & Communications in a Digital World: Analysis of Coca-Cola's New Coke Launch

Integrated Marketing Communication for Coca-Cola

Coca-Cola's Failed Marketing in China

Marketing & Communications in a Digital World

Marketing Strategy and Plan | Assignment

Singapore's Food and Grocery Retail Landscape