Marketing Communication Plan for Coca Cola's New Ice Cream Product

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Marketing communication plan ......................................................................................................1
Demonstrate a idea ................................................................................................................1
Product or service research development ..............................................................................1
Target customers research and analysis ................................................................................3
Creative strategy and proposals .............................................................................................3
Marketing mix .......................................................................................................................3
Media plan .............................................................................................................................4
Production plan ......................................................................................................................4
Budget plan ............................................................................................................................4
Evaluation proposals .............................................................................................................5
Personal role and reflection on team plan development ........................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is explained as the promotional activities which is conducted by the business
organization in order to promote and sell the products or services of the business organisation.
This is explained as the actions of the organisation which is taken place in order to attract the
large number of audience. It is the process of getting people interested in the company's product
or services. It is very important for the organisation to market its products and services in an
effective way in order to gain competitive advantage. There are various ways of marketing which
can be utilised in order to attract customers. This is the report which is based on Cola cola
company. It is the company which is established in United States. (John, and De'Villiers, 2020).
The company was introduced in the year 1888. the company deals in the manufacturing of
carbonated soft drink which is named as coke. This is the report which will include the
marketing communication plan for a new product.
MAIN BODY
Marketing communication plan
It is very important for the organisation to make the marketing communication plan in
order to attract customers. This consists of various aspect which are important for the growth and
development of an business enterprise. In context of Coca cola the marketing communication
plan has been developed which is discussed below;
Demonstrate a idea
The idea which is developed in to bring the new product into the market. The idea which
has been developed is to launch the ice cream of coca cola in to the market which will be very
successful in the market. In order to market this product the company need to focus on various
strategies and communication to attract customer. It is very important to have a communication
plan for the development of the business organisation in an effective and efficient way.(Banerjee,
S. and Mandal, K., 2018)
Product or service research development
In order o have a research development for the product or service it is very important that
the organisation focus on the internal and external environment. For this the company can use the
Pestle analysis in order to identify the external factors:
1