Marketing Plan for Coca Cola: Fruit Flavoured Drink

Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
P3. Marketing Mix and the comparison of two companies. .....................................................3
P4. Marketing plan of Coca Cola company. ..............................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is the process of building relationships with customers and satisfy them by
offering different and unique goods. It is important for every organisation to analyse the needs
and taste of customer then develop the product as per their requirement. It is basically promoting
and communicating offering to customer in order to get attention as well as increase sale. In this
current report, Coca Cola is chosen as a base company (Pike, 2015). The company deals in
manufacturing of soft drinks and renowned as one of the largest beverage company in the world.
The company head office is in United States and founded in year 1886. The company has a huge
market share and presence in more than 200 countries globally. The report covers 7Ps of marting
in order to achieve business objective. With this, the comparison is taking place with other
company considering market mix. Later, the marketing plan is develop and analyse for the
company.
P3. Marketing Mix and the comparison of two companies.
Marketing mix is a tool which is used by an organisation to promote its offering in the
market. This tactics also helps company to attract large audience and attain objectives on time.
The marketing mix consist of seven factors which impacts on the working of the organisation as
well as on customers also. The 7Ps of marketing are place, price, product, process, people,
promotion and physical evidence as well. These formula assist companies to analyse the key
components which affect on their products as well as services.
Coca-Cola: It is a multinational company that deals in retailing and manufacturing of
beverages or soft drinks. The company has a wide presence in market and it products are Fanta,
Sprite, Maaza, Coke, Kinley, Sprite, Diet Coke and many more (Baker and Magnini, 2016). The
company was propose by John Stith in year 1886 and now operates in an around 200 countries.
Objectives of Coca-Cola: The objectives of Coca-Cola are as follows:
 To be renowned as an organisation who conduct business ethically and achieve
sustainable growth in order to remain in future.
 To gain more and more customers and earn high profit.
It is essential for company to improve their products as per customers needs so that they can
achieve objectives effectively and satisfy customer. With this, the company can reach to
maximum population which in turn increases sales and market position of Coca Cola. In order to

compete with rivals and gain success in market it is necessary to bring innovation in products in
the market. The major competitor of company is Pepsi. Herein, the comparison of Coca-Cola
with Pepsi has made with considering 7Ps of marketing which are as follows:
Marketing Mix Coca- cola Pepsi
Product The company has portfolio of
more than 500 brands and it
offers greater than 3,800
choices to customers. The
main product of the company
is Coca cola through which
company earns high profit.
The other products are Sprite,
Fanta, Ciel, Diet Coke, Minute
Maid, Fresca, Powerade and
many more.
The company is dealing in
beverages and snacks. The soft
drinks are Mountain Dew,
Tropicana, Aquafina water,
Quencher, Sierra Mist and so
on. The snacks offered to
customer are Lays, Doritos,
Fritos chips, Ruffle chips,
Tostitos and many more. The
company is now planning to
offer Baked snacks in market
which contain more nutrients.
Price The company offers average
price so that they can reach to
large population. Coca Cola
strategy is to build brand
loyalty in the market by
offering good quality of drinks
at minimal price(Baker and
Saren, 2016). The company
setting its price as per the
competitor price so that its
customer cannot shift to other
brands. In addition to this, the
company change its prices as
The company has pressure to
cut down its prices of products
in order to maintain its
relationship with low price
offering company Wal-Mart.
The company tries to cut down
its prices by reducing overhead
cost and by recycling plastic
bottles.