Optimizing Global Logistics for The Coca-Cola Company

The provided content discusses strategic fit map, IT infrastructure and process, business strategy, functional integration, manufacturing and research, marketing, administration, area manager, finance, and internal decisions. The assignment highlights the importance of strategic planning in different regions such as Eurasia and Africa, Europe, Latin America, North America, Pacific, and Bottling Investments. Additionally, it emphasizes the need for efficient transportation management, inventory decision, and cycle inventory to minimize costs and maximize benefits. The Coca-Cola Company is used as an example of how a company can optimize its supply chain by implementing Oracle Transportation Management to manage inbound and outbound transportation.

COCA COLA
Introduction:
Coca-Cola is the most famous and greatest offering soda ever, and also a standout
amongst the most unmistakable brands on the planet.
Made in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was
initially offered as a wellspring drink at Jacob's Pharmacy by blending Coca-Cola
syrup with carbonated water.
 Strategy Analysis:
The general meaning of worldwide institutionalization is the capacity to
utilize standard showcasing universally. As it were, it's the capacity for an
organization or business to utilize a similar showcasing system starting with
one nation then onto the next, and crosswise over different societies. At the
point when an item has fundamentally a similar interest everywhere
throughout the world, worldwide institutionalization is a helpful instrument.
High
Pressures for
Cost reduction
low
Low High
Pressures for local responsiveness
Global
standardization
strategy
International
strategy
Transnational
strategy
Localization
strategy

Global standardization strategy
First they followed localization strategy in 19Th century
and later it was made as global standardization strategy. The main outside
divider commercial that advanced the Coca-Cola drink was painted in 1894 in
Cartersville, Georgia Cola syrup was sold as an over-the-counter dietary
supplement for furious stomach. When of its 50th commemoration, the soda pop
had achieved the status of a national symbol in the USA. In 1935, it was
confirmed legitimate by Atlanta Rabbi Tobias Geffen, after the organization
rolled out minor improvements in the sourcing of a few fixings.
On July 5, 2005, it was uncovered that Coca-Cola would continue operations in
Iraq surprisingly since the Arab League boycotted the organization in 1968.
In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to
"Coca-Cola". "Classic" was evacuated in light of the fact that "New Coke" was no
more drawn out underway, disposing of the need to separate between the two.
The recipe stayed unaltered. In January 2009, Coca-Cola quit printing
"Exemplary" on the names of 16-US-liquid ounce (470 ml) bottles sold in parts of
the southeastern United States. The change is a piece of a bigger methodology to
revive the item's image. The word "Great" was expelled from all Coca-Cola items
by 2011.
 Analyse Supply Chain Strategy
Coca-Cola Co. said that it arrangements to offer nine generation offices to three
of its biggest autonomous bottlers as it looks to empty low-edge resources and
lessen fabricating costs in the United States.
Coca cola fallows the strategies like :
 storage
The Coca-Cola Company is the world's biggest drink organization. their
operational reach envelops + 200 nations worldwide crosswise over 6 working
locales: Eurasia and Africa, Europe, Latin America, North America, Pacific and
Bottling Investments
 Inventory
There are higher large inventory stored
 Transportation cost
Transporting their item is one of the littlest components of their esteem
chain carbon impression, representing seven percent of the aggregate. Be
that as it may, they drive more than 106 million kilometers a year, which
makes it imperative to keep on reducing their kilometers and now new,
less carbon-escalated methods for appropriating the items. their point is
to develop their business yet not their carbon. Conveying items

adequately and efficiently is key to how they work and accomplish their
goal and transportation cost is low
 Facilities
The Coca-Cola framework has more than 900 plants the world over. their fixings
and crude materials are to a great extent sourced locally. And their 92,400
employees represent thousands of communities and many cultures.
The Coca-Cola Company is an American recorded multinational
refreshment partnership and producer, retailer, and advertiser of nonalcoholic
drink concentrates and syrups, the headquartered are in Atlanta, Georgia.
The Coca-Cola Company is the world's biggest refreshment organization.
Our operational reach envelops + 200 nations worldwide crosswise over 6
working areas: Eurasia and Africa, Europe, Latin America, North America, Pacific
and Bottling Investments.
Strategic Fit Map
Strategic fit
Functional integration
 Business strategy
1. Mission
2. Vision
3. Goals
4. Core competency and sustainable advantage
Business
Strategy
IT infrastructure
&
Process
IT
Strategy
Organizational
Infrastructure &
Process

 IT Strategy
1. Digital marketing
2. System management
3. Distribution system
 Organizational infrastructural & process
1. Employees
2. Suppliers
3. NGO’s
4. Communities
5. Special interest groups
6. Government
7. Customers
8. Consumers
COMPANY HEAD
Marketing Manufactu
ring &
researcher
s
Internal
decisions Finance
Administra
tion
Marketing Manufactu
ring &
researcher
Administra
tion
Area
manager Finance Strategic
planning
Country
subsidiary
Area staff Area staff
Europe Africa
Area staff Area staff
North and
south
america
Middle and
far eart
Country
subsidiary
Country
subsidiary
Country
subsidiary
Suppliers Manufacturer Assemblers Retailers Customers

 FACILITY DECISIONS:
It is centralized because it comes under one headquarters and maintained
every process of the company.

 Inventory Decision
 Cycle inventory
The normal measure of crude material or stock kept in with the end goal
of reacting the request between receipts of providers' shipment is by and
large known as cycle inventory. The size of the stock in the cycle stock is
an aftereffect of procurement of material in huge parts, generation and
transportation
 Safety inventory
Inventory held when demand go beyond expectation is known as safety
inventory. organization held safety inventory to fulfill the demand in
uncertain situations. In uncertain demand when inventory could exceed
expectation, firms usually seize safety inventory to encounter the
unpredictably grater demand. In the safety inventory, supply chain,
manager faces a challenge of how much inventory to hold as safety.
 Transportation decision
 Overview
The Coca-Cola Company is the world's biggest refreshment organization,
serving customers in more than 200 nations. Coca-Cola's Commercial
Products Supply aggregate procedures more than 400 day by day
shipments and is in charge of a large number of cases notwithstanding
more than 1,000 purposes of conveyance, 4,000 completed merchandise,
and 5,000 fixings and bundling materials around the world.
 Challenge
All around, Coca-Cola did not have a standard procedure for overseeing
transportation. It likewise required a superior comprehension of its cargo
expenses to settle on choices that would bolster its Coca-Cola Vision 2020
business methodology objectives, including lessening stock and
expanding deals volume every year,
Coca-Cola started checking the venture in late 2009, and it conveyed
Oracle accomplice Flo on board to bolster the execution in April 2010. The
organizations cooperated to plan the arrangement, and Coca-Cola
executed the completely incorporated framework, including electronic
information trade, cargo installment, and reporting, before the end of June
Materials Part
manufacture
Product
assembly Sales Use or
consumptio
n

2011. The organization keeps on bringing inbound and outbound
transporters.
 Recommendation
The Coca-Cola Company chose Oracle Transportation Management and
conveyed it to oversee inbound transportation between provider systems
and its plants. To date, five transporters are completely coordinated on
the framework, and Coca-Cola hopes to have 15 of its 30 inbound bearers
online before the end of the 2011, and every inbound bearer online before
the end of the primary quarter 2012. The organization is simultaneously
attempting to send the answer for all outbound transportation suppliers
—around 15 bearers who transport items between the plants and
packaging accomplices and clients, around the world.
Coca Cola items as a transportation issue and to minimize the
transportation cost with a specific end goal to expand benefit on deals.
The transportation Problem was detailed as liner programming scientific
model and settled by administration researcher programming to produce
an ideal arrangement. The perception was that if Coca Cola execute the
proposed free market activity transforms it will help in reductions
transportation. This transportation model will be valuable for settling on
key choices by the coordination’s administrators Coca Cola Bottling
Company LTD in making ideal designation of the creation from the two
plants to the different customers(key distributor) at the very least
transportation cost.