Knowledge Management Tools and Competitive Advantage of Coca-Cola

Running head: INFORMATION SYSTEM MANAGEMENT
INFORMATION SYSTEM MANAGEMENT
Name of the Student
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1INFORMATION SYSTEM MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Knowledge management tools used by Coca-Cola.....................................................................2
Steps taken by Coca-Cola for securing information and knowledge..........................................3
Steps taken by Coca-Cola for sustaining advantage over competitors........................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

2INFORMATION SYSTEM MANAGEMENT
Introduction
Coca-Cola is considered to be most popular and bestselling soft in the history. It is also
considered to be as one of most recognizable brands in the world (Karnani, 2014). It was created
in the year of 1886 in Atlanta, Georgia. In the beginning Coca-Cola was offered as a kind of
fountain beverage at Jacob Pharmacy by mixing of Coca-Cola syrup with carbonated water.
In the coming pages of the report an idea has been provided regarding various knowledge
management tools utilize by Coca-Cola. After various steps have been discussed which can be
easily taken in Coca-Cola for securing information and knowledge.
Discussion
Knowledge management tools used by Coca-Cola
The only method for various employers to increase the performance is making use of
improved technology which can be easily used for delivering it for proper kind of knowledge
management (Deal, 2018). Knowledge management generally provides various kinds of
employers and business owners for widening the understanding when it is necessary for
managing their employees. The nature will help various knowledge managers on the fact of
amount of information which can be used for perfection and satisfaction of customers. It is
considered as an essential tools used by Coca-Cola for executing their strategy. It servers like a
pattern or proper kind of guide in certain areas which are marked as deemed fit (Linnander et al.,
2017). This particular tool helps in highlighting certain areas which is considered to be important
for further improvement. It also serves as a strong vital point where organization looking for
gathering more information which can be again used for expanding the system of Coca-Cola.