Operations Strategy of Coca-Cola Company

Operations strategy – Coca-Cola Company 1
OPERATIONS STRATEGY – COCA-COLA COMPANY
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Operations strategy – Coca-Cola Company 2
Table of Contents
Organization Overview (Coca-Cola Company)..............................................................................3
Definition of operations management..........................................................................................4
Definition of Cost Management...................................................................................................4
Definition of Differentiation........................................................................................................4
Strategic decisions...........................................................................................................................4
Location.......................................................................................................................................5
Layout..........................................................................................................................................5
HR and Job Design......................................................................................................................5
Supply chain management...........................................................................................................5
Managing Quality........................................................................................................................5
Competitive Strategy of Coca-Cola Company................................................................................6
Detailed evidence of the strategic Operation management decisions in place................................7
Differentiation..............................................................................................................................7
Cost leadership.............................................................................................................................8
Conclusion.......................................................................................................................................9
List of references...........................................................................................................................10

Operations strategy – Coca-Cola Company 3
Organization Overview (Coca-Cola Company)
Coca-Cola Organization is a firm that operates its business by dealing with productions,
distributions, together with sales of different drinks that are non-alcoholic around global
marketplaces. The firm develops its operational strategies to concentrate on processes of
marketing its services along with products on the global foundation (Gupta 2011, p. 60). The
firm has been able to compete with its chief competitors such as Pepsi Company by developing
different strategies for managing its operations. The company offers at least five hundred
different brands in lower level of sugar in about two hundred countries around the worldwide.
The organization is the largest marketer of Coke as well as other soft drinks, teas, and waters
among other products that are non-consumable. Proper operation strategies as set by managers
have made the firm to be the trademark of soft drink that had been in existence since early days
of 1893 (Foster 2014, p. 248). Moreover, Coca-Cola Company operates by establishing a firm
production system and bottling facilities in the entire global society. These systems play the
essential role in their business operations since they are one of the finest of the industry that
deals with production, distribution, and selling of soft drinks. Additionally, Coca-Cola Company
operates under one mission that aims at refreshing mind, body, and spirit of an individual in the
society. It also works with the vision that aims at attaining working with their bottlers to ensure
that they deliver soft drinks to targeted consumers (Sundar 2012, p. 2). The company uses
marketing analysis to monitor its external along with external environment. Therefore, primary
focus of this research paper is to explore major competitive strategies that Coca-Cola Company
employs in its operations to shape how it approaches various decisions in Operation
Management (OP).
Definition of operations management
It is the management area that concern with ideas of designing and controlling the process of
redesigning together with production of operations of business in the production of services or
goods. It comprises of responsibility of ensuring that operations of business are efficient
regarding applying few resources as required along with effective regarding meeting
requirements of clients (Gertner and Rifkin 2017, p. 3). It is administration of different practices

Operations strategy – Coca-Cola Company 4
of business with the aim of developing the highest level of efficiency possible within the
corporation.
Definition of Cost Management
Management of cost is the process of preparing as well as controlling financial plan of business
operations. It remains to be the form of management accounting that enables different business
to predict impending expenditures in assisting in reduction of opportunity of going through the
budget (Sundar 2012, p. 2). It is an approach that aid reduction of operations or expenses of
production to offer cheap services or products to targeted clients.
Definition of Differentiation
Differentiation is the process of marketing that showcases the variation that exists between
products and services on offer. It focuses on making the product to remain more attractive by
contrasting its exclusive qualities with various competing products (Ivanov and Bondarenko
2013, p. 328). Successful process of differentiation of products develops the competitive merit
for the seller of products as targeted customers view these products as being superior or
exclusive.
Strategic decisions
Strategic decisions have made operations of Coca-Cola Firm to be recognized in global society.
Strategic operations remain to be part of the turnaround of the company, and it also enables its
operations to be more flexible and survive the economic catastrophe without taking bailouts from
different authorities (Yuvaraju, Subramanyam, and Rao 2014, p. 127). Coca-Cola firm uses
different strategic decisions as the guide to its management of operations. Other strategic
decisions consist of designing of services and goods, process with designing of capacity,
management of inventory, schedule, and maintenance.
Location
In considering the development of this strategy, Coke Company has been able to consider its
supply chain and how its location will receive supplies. It also considers how its services and