Information System (IS) Strategy and Information Technology (IT) Management Structures of Coca-Cola Firm

Running Head: INFORMATION SYSTEM (IS) STRATEGY AND INFORMATION
TECHNOLOGY (IT) MANAGEMENT STRUCTURES OF COCA-COLA FIRM 1
Information System (IS) Strategy and Information Technology (IT) Management Structures of
Coca-Cola Firm
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INFORMATION SYSTEM (IS) STRATEGY AND INFORMATION TECHNOLOGY (IT)
MANAGEMENT STRUCTURES OF COCA-COLA FIRM 2
Nature of the business
Coca-Cola Company in most cases referred to as the Coke Bottling Firm. The firm is
known to be involved on business of processing and manufacturing of the soft drinks or non-
alcoholic beverages in the global community. Therefore, it is a firm that produces, distributes,
along with marketing non-alcoholic beverages syrups and concentrates (Wilder, 2015). The
successful of this firm in its business operations relies greatly on its use of Information System
(IS) strategy along with the Information Technology (IT) management structure during its
operations. These strategies and management of its information systems helps the firm in
managing its supplier’s selection around the global marketplaces. Besides, Coca Cola Company
remains to be the international’s largest beverage firm. It owns or license to market over five
hundred non-alcoholic drinking brands internationally. Appropriate use of IS strategy and IT
management structure has enabled the firm to own and market four of the globe’s non-alcoholic
sparkling beverage brands. These brands include Diet Coke, Sprite, and Coca-Cola, together with
Fanta (Sidorick, 2016). The technology usage has make it possible for the company to be able to
have trademarks on its finished beverages products that are being sold in the United States since
early days of 1886. The company has been able to utilize every strategy well in reaching its
targeted clients as well as esteemed clients in more than two hundred nations around
international society.
The use of Information System strategy and information Technology management
structure has enabled the firm to offer nearly four hundred brands in at least two hundred nations,
along its namesake Coca-Cola beverages. The company focuses on driving its revenue while
growing its profit by the use of technological advancements that are in place (Ghobakhloo &

INFORMATION SYSTEM (IS) STRATEGY AND INFORMATION TECHNOLOGY (IT)
MANAGEMENT STRUCTURES OF COCA-COLA FIRM 3
Tang, 2015). For instance, this company creates value for its targeted consumers to look
differently in different nations. Such business processes are attained through conducting a good
job segmentation of the company’s market so as to drive revenue growth every business year.
Moreover, Coca Cola Company uses Information System strategy along with Information
Technology management structure to invest in its brands and business (Desai & Waller, 2011).
The system help the company in making efficient choice of investing in more together with
better marketing of its brands while increasing both the quantity and quality of its advertising
activities. Besides, management of the company ensures that the company operates by becoming
more efficient by taking necessary steps in rebuilding the company’s growth and momentum.
The use of IS and IT strategy and management respectively allows the company to succeed in its
operations (Sales, 2013). The success in business operations of this company relies much on the
capacity of the firm to link with clients by offering them with extensive variety of options to
attain their desires, needs, as well as options of lifestyles. The company has stay to be the creator
of refreshing beverage brands by ensuring that its operations refocuses on the company’s
business model. Moreover, this company seizes the available business opportunities through the
process of taking necessary steps in reshaping its business operations. The company also uses IS
strategy as a plan in providing information services for its operations (Yeung & Coe, 2015).
Besides, the use of IS strategy and IT management structure by Coca-Cola company allows it to
implement its business strategy and determine its capabilities.
The governance structures, processes, and policies
Coca Cola has effective structures of governance, process, and policies in place for
Information System (IS) strategy and Information Technology (IT) management structures in

INFORMATION SYSTEM (IS) STRATEGY AND INFORMATION TECHNOLOGY (IT)
MANAGEMENT STRUCTURES OF COCA-COLA FIRM 4
place for effective operations in the competitive global marketplaces. Coca Cola Company’s
achievement is linked to the success of its executive structure along with culture of organization
that includes process and policies in sustaining brilliance innovation (Schllaer, 2011). The
structure of organization of this Coke firm is not convectional. Coca Cola Company’s
organizational structure and civilization is not distinctive because it gives emphasis to change
along with straight communal connection inside the operations of firm. Moreover, business
model suggests that the firm alignment amid the business structure of the firm together with its
managerial policies and processes can head to superior likelihood of achievement in competitive
business environment that deals with non-alcoholic drinks (Bravo, Santana, & Rodon, 2016).
Such benefits are manifested in the case of Coca Cola’s businesses in dealing with soft drinks
that continues to develop prosper. Therefore, firm’s present prevailing spot is always attributed
to the synergistic remuneration of its managerial structure together with policies along with
processes of operations.
Coca-Cola Company has the cross-functional organizational structure that deals with IS
strategy along with IT management system. The cross functional organizational structure of
Coca-Cola Company is officially the template of managerial structure with the significant level
of uniformity (Baumberg, 2013). Furthermore, this firm’s managerial structure has uniqueness.
These characteristics consist of function-based definition, flatness, and product-based definition
of non-alcoholic drinks. The company also applies purpose as foundation for aligning workers.
For instance, this firm possesses the team that deals with sale operations, the engineering and
design team, along with the team that deals with management of products among other teams
(Hawley, 2014). Besides, this firm also utilizes yields as foundation for aligning different