Macro and SWOT Analysis of Coca Cola in Singapore

Running head: MARKETING
Marketing
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1MARKETING
Macro analysis
Macro analysis refers to the determination and identification of the external factors being
faced by the business organizations. These factors are mainly caused due to the external reasons
such as the change in political, social, economical and technological scenario. In addition, these
factors cannot get controlled majorly by the business organizations and are having impact on the
entire industry.
Political factors  Singapore is having favorable and stable political scenario in
the country with having strong intent of democracy. Thus,
business organizations will have the positive impact of having
stable political environment in the country.
 Political factors in Singapore are also pro-business with the
initiatives to nurture business in the country. Thus, business
organizations operating in Singapore will have the advantages
of gaining the pro-business initiatives of the government.
 However, change in the political scenario by means of change
in government may have negative impacts on the business
organizations (Wee, 2015). This is due to the reason that
change in the government will lead to rise in power of
different political ideology that may not be pro-business.
Economical factors  Singapore is one of the major developed countries in the
Asian region. Thus, economy of Singapore is also stable and
growing.
 Singapore is having the growth of 3.6 percent as of 2017 and