Business and Business Environment

Business and Business
Environment

Table of Content
 Introduction
 Macro Environment
 SWOT Analysis
 Strengths and Weaknesses of Macro Environment
 Conclusion
 References

Introduction
Business are considered as important institutions that contribute towards the development of an
economy and society. It contributed towards the economy in various aspects like, creation of
employment opportunities, providing better quality of life and supply of goods and services
Business as a part of market environment operate and run their operational activities in a dynamic
environment that has direct influence on the way they operate and whether they will accomplish
their goals.

Macro Environment
PESTLE framework is imperative for large corporation like Coco-Cola to understand the
factors affecting their business so that necessary measures may be taken to address the issues
in a timely manner. Some of its factors are discussed as: .
• Political factors
• Economic factors
• Social factors
• Technological factors
• Legal factors
• Environmental factors