Cocofina Ltd: A Case Study of a Small Business Enterprise in the Dragon's Den Series

SMALL BUSINESS
ENTERPRISE
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
1.1 Produce a profile of your selected business from the Dragons Den series.......................2
1.2. Compare the performance of your selected business with one of the following..................4
TASK 2............................................................................................................................................5
2.1 Recommend with justification, appropriate actions to overcome the weaknesses................5
2.2 Analyze ways in which the existing performance could be maintained and strengthened....7
2.3 Suggest new areas in which the business could expand with reasonable justification..........9
TASK 3..........................................................................................................................................10
3.1 Assessment on existing business objectives and plans........................................................10
3.2. Review business plans and suggest areas where changes can be made..............................12
3.3 Prepare an action plan to implement the changes................................................................13
TASK 4..........................................................................................................................................15
4.1 Impact on the proposed changes on the business and personnel.........................................15
4.2 plan for how changes can be managed in business..............................................................16
4.3 The improvements in the performance of the business over the past two years.................17
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
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LIST OF FIGURES
Figure 1: Weaknesses of Cocofina..................................................................................................6
Figure 2: Turnover of last two years..............................................................................................18
Figure 3: Profits of last two years..................................................................................................18
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INTRODUCTION
Small Business Enterprise relies on various business management strategies for its growth and
development. The report therefore considers Cocofina ltd as SBE which specializes in providing
coconut based products. It operates through large number of healthy and speciality outlets in UK
across different countries in the world.
Report helps in identifying the strength and weaknesses of Cocofina. In this report, its
performance is compared with other organization with similar industry. Various strategies are
identified to overcome the weaknesses and ways are analysed to maintain its performance.
Report also focuses on development of strategies to expand the business of Cocofina. Business
plans are developed in the report to implement the changes in businesses for its growth. Report
Analyse the impacts of changes on business and lastly various recordings of data is evaluated for
measuring the performance of business in past years.
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TASK 1
1.1 Produce a profile of your selected business from the Dragons Den series
The Name of the business
The current task and report will focus on detailed study of Cocofina Ltd from Dragon Den
Series.
Owner Structure
Cocofina is a single owner structure organization which was founded by Jacob Thundil. It
operates as a leader in food industry and provides product related to coconut. After the
establishment of business, Jacob started working with Nick Jenkins and Sarah Willingham
(Anonymous, 2017).
History/ Background
Cocofina was founded in 2005 and accepted an offer jointly with Nick Jenkins and Sarah
Willingham of approx £75,000 for equity of 20%. Jacob Thundil after 11 years makes a
partnership with Manisha Solanki to complete the investment of £75,000 as well as to enter the
Dragon’s Business (Amy, 2016).
It’s Activity
Cocofina Ltd relates to the food industry specialising in providing coconut based food products
such as coconut water, ingredients related to baking, coconut snacks and many more. The brand
Cocofina displays its products in various retail outlets across the UK. For increasing the sales of
an organization, it also focuses on featuring the festive gift boxes and marketing strategies are
developed to sell its products worldwide. It also various other products such as flour, nectar,
milk, snack bars and many other variety of products.
Business Location
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Cocofina Ltd is headquartered in London with various locations across the world. Cocofina sell
its products in approximately 3000 outlets in UK and other stores in 28 countries across the
world (
Julai, 2017). It is currently focusing on expanding its business in Thailand and is launching its
products on QVC.
Strengths and Weaknesses
The Strength of Cocofina ltd is that it offers healthy and quality of products and services to its
customers. It enhances its brand by providing coconut products with no hidden additives,
preservatives, and additives. It also offers its products through various online sources.
Cocofina is weak somewhere in marketing of its products and therefore, people are less aware of
the brand in UK market.
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