Report on Small Business Enterprise - Cocofina

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
1.1 Profile of Cocofina and its strength and weakness...............................................................1
1.2 Analysis of business using comparative measure of performance........................................3
TASK 2............................................................................................................................................3
2.1 Recommendation to overcome the identified weaknesses....................................................3
2.2 Examining ways in which present performance can be maintained and strengthened ........4
2.3 Recommendation of new areas in which business can be expanded....................................5
TASK 3............................................................................................................................................6
3.1 Assessment of current objectives and plans of business.......................................................6
3.2 Revising business plans for incorporating changes..............................................................7
3.3 Action plan for implementing the changes...........................................................................8
TASK 4............................................................................................................................................9
4.1 Influence of proposed changes on the business as well its personnels.................................9
4.2 Planning of how such changes will be managed in the business........................................10
4.3 Improvement in the performance of business over past two years.....................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Small business corporation are generally those ventures which involves very less number
of workers and are having short term goals and objectives (Van Der Wijst, 2012). As this is a
small company, so they invest very low money but hopes to earn maximum profit from that.
There are so many small and medium size companies who are running their businesses and also
contribute in the economic condition of their country. The present report is based on the
Cocofina which is a small firm and are situated in United kingdom. It is offering foods and
drinks made up of coconut. For example, they commonly provide baking ingredients, coconut
water, snacks and many more things. In this project, the profile of small business enterprise
named as Cocofina is formulated. Their position in the marketing location is going to be
evaluated with the help of financial and non financial measurement. Additionally, various tools
and techniques are utilised here in order to overcome the weaknesses so that performance of the
company gets improved. A smart business plan is made in this regard. Apart from this, impact of
modification happened in the enterprise and its employee management is also highlighted here.
This also describes the monitoring activities so that hidden issues and problems are determined
and development can be made possible.
TASK 1
1.1 Profile of Cocofina and its strength and weakness
Cocofina is a small business firm which is situated in a local regions of United Kingdom.
The motive of entrepreneur is to seek the attention of large number of consumers from their tasty
or delicious food and drinks. The founder of this enterprise is Jacob Thundil and he established it
in the year of 2005. He has launched its brand by offering first coconut water in the retail sector
of UK. After that, this company has manufactured different food items which are prepared from
coconut water and its energy such as vinegar, chips, sugar, flour, etc. In the year of 2017, its turn
over reach at over $3.6 m. Cocofine is now producing more than three thousand speciality and
healthy outlets in not only United Kingdom but also in 28 more countries in all over the world
(Gronum, Verreynne and Kastelle, 2012). Every organisation consist of some strength and
weaknesses. So, this firm has also some capability and imperfection. Some of the major strength
and weakness of the Cocofina are listed below :
1