Sustainable Business Model Archetypes

This assignment delves into the realm of sustainable business models. It analyzes existing literature and practical applications to develop archetypes for sustainable business models. The focus lies on understanding how these models foster innovation and contribute to environmental sustainability. The assignment draws upon various sources like academic journals, books, and online resources to provide a comprehensive review of the subject.

Research and Develop an Innovation
System

Table of Contents
INTRODUCTION................................................................................................................................3
A Description of the innovation/innovator......................................................................................3
The Type of Innovation....................................................................................................................3
Benefits of the Innovation for the Organisation..............................................................................3
Challenges and problems faced by the innovator............................................................................4
An explanation of developed innovation with specific reference to idea generation and idea
evaluation.........................................................................................................................................4
A managed Innovation Process........................................................................................................4
Strategic alignment..........................................................................................................................5
Industry foresight.............................................................................................................................5
Consumer/customer insight.............................................................................................................5
Core technologies and competencies...............................................................................................5
Organisational readiness..................................................................................................................6
Disciplined implementation.............................................................................................................6
Research ways that organisational and team dynamics can effect workplace innovation system...6
Different approaches to management and leadership which support innovation:...........................6
Challenges and barriers to innovation within teams and organisations and ways of overcoming . 7
Immovable Force:............................................................................................................................7
Develop innovation principles:........................................................................................................8
Needs to choose these principles and apply and promote in business context:...............................8
Outline for processes for idea generation and idea evaluation:.......................................................9
Outlining the process for idea evaluation :......................................................................................9
CONCLUSION....................................................................................................................................9

INTRODUCTION
Innovation and ideas are the techniques which helps the organisation to expand their
working activities and make their brand image quantitative and qualitative in market. The
traditional techniques which Coffee Ville adopts to innovate about their food menu and wants to get
that new items in their daily serves.
A Description of the innovation/innovator
Sandwiches are taken as the innovator, there are large number of the products which have
been produced and distributed as the snacks for the customers (Boons and Lüdeke-Freund, 2013).
In it there can be invited an innovation for the regular consumers and this can be in the form of the
sandwiches. The sandwiches can be made with the different styles and these can be used as the best
style. The innovation can be in such terms as the Mexican gravy beans sandwiches can be provided
to the customer as this would be a new and innovative idea. Along with this Pineapple Jalapeños
with red sauce grilled sandwich is also a good category to bring the innovations in the snacks of the
coffee vile.
The Type of Innovation
It can be in the form of the product. It is very important for the management to address the
issues and needs of the consumers. This can be addressed by using some elements of the innovative
ideas. It is very important for the management of the entity to bring the new product so that the
customers can also have the new thing to taste and this cal increase the sales of the corporation
(Chesbrough and Schwartz, 2007). The innovation can be done in the products such as the new taste
can be developed in the sandwiches. The innovation can be done in the products so that the
customers can have the new variety of the goods. The innovation can be done in the taste of the
sandwiches and this can be done by using the beans and Mexican gravy.
Benefits of the Innovation for the Organisation
The innovations are always mandatory for the constant growth of the corporation. As it is
very important for the customers to provide the new and variety of the products to the customers
and this can be advantageous for the company as well. The consumers are the king of the market so
it is very essential to address their interest and preferences (Crawley and O'Sullivan, 2007). The
new products can give the different taste to the customers and they can feel more comfortable and
will be impress by the unique and authenticated services of the company. The business can have
various advantages of this as the consumers will attract towards the products and will get used to of
this. So the more customers can attracted towards the company and this can increase the overall sale

and profits of the organisation. Along with this customers' satisfaction can also be achieved by using
the innovative ideas in the business.
Challenges and problems faced by the innovator
It is not easy to accept the changes very easily. The changes are resisted and it is obvious
that the customers may not like the products and services of the company. So there can be many
challenges which can occur while using the innovation with the products. The company can have
the financial issues such as the cost of the sandwiches can be higher and this can lead to the higher
cost of production. Along with this the scarcity of the resources can also be a great issue while
making the innovative products (Klerkx and Leeuwis, 2009). There can be ignorance of the newly
made sandwiches from the consumers as they can say that they are not having a good taste. So it
can be a great challenge for the company to get enter into a new segment as the fear of failure can
be there. To make people ware about the ingredients of the sandwiches is also very important
because there are some customers who are not having an intention to eat the gravy or the beans so
to take care of all the market segments is a great part of concern.
An explanation of developed innovation with specific reference to idea generation and idea
evaluation.
Innovation is the need and requirement of the time. Coffee Vile can use the innovation with
the sandwiches, as it can use the Mexican gravy beans sandwiches and Pineapple Jalapeños with red
sauce grilled sandwiches are the most important features of the innovation which can be made with
the eating material. The company can use the pineapples and Jalapeños with the bread and red sauce
can be spread over it so that the new taste can be developed (Van der Meer, 2007). Beans are the
healthy ingredients to use in the sandwiches and this can be useful for the company in attracting the
new customers. The product should be in such manner that it can not harm the consumers. So this
idea of using the pineapples and beans with the sandwiches and this can bring a new taste and new
idea can be used with the elements of the food and beverages. They can provide these sandwiches
on a reasonable rates so that the consumers can afford it. It is made for every age group and can be
beneficial for all the customers.
A managed Innovation Process
Innovation is very important in carrying the business activities. The company can use the
new ideas for making an innovative product. There can be a specific process for it. Such as the
management of the organisation can arrange the survey first of all so that the new ideas of the
customers can be known. By doing this it can be identified that what are the different views of the
customers and their requirement can be addressed (Teece, 2010). The next step is to work upon the

new idea which is suggested by the customers. For this the staff members are to be explained that
what are the requirements of the customers and the innovation is done in which segment. After this
the ingredients of the innovation are to be identified and acknowledged. The last element is to
prepare the sandwiches in a prescribe manner. Thus, in this way the innovation process can be used.
Strategic alignment
It is very important tool as the company can asses its future growth by identifying these
features. The focus is given to the new process and its performance. It is important to develop a new
process so that the innovation can be used properly (Chesbrough, 2012). The internal capabilities of
the organisation are having very vital role in managing the strategic alinement's of the innovation
process. The performance effects can be identified by using this term in business.
Industry foresight
It is very important for the company to take care of all the industrial aspects so that the firm
can operate the business activities in such manner and the growth of the company can be enhanced.
The entity is operating its services in the food segment so it has to pay attention on all those aspects
which can affect its business (Jacobsson and Bergek, 2011). As there are large number of the
corporations are working in the same industry so to evaluate the need and situation of the industry is
also a very important tools which can be used by the company.
Consumer/customer insight
This is essential to take care of the need and demand of the customers so that the products
can be provided accordingly. So the insight of the customers can also be used by the management of
the entity while providing the innovations in the sandwiches, as they are the king of the business.
The success of the company rely upon the satisfaction of the consumers (Bogers, Afuah, and
Bastian, 2010).
Core technologies and competencies
The core competencies are the most prominent part for the entity. Coffee vile is having its
specialization in the various snacks and in the sandwiches segment as well. It can compete its rivals
by providing the different tastes in the sandwiches (Godin, 2009). Along with this the technologies
can also be adopted by the entity such as the griller and sandwich maker with the latest technology
can be used. So the technological advancement is also very helpful in making and providing the
innovative idea in business.

Organisational readiness
The must be ready to accept the challenges and new changes in the trade. If the new
alterations can be used then the entity can be able to sustain for a long run in the business
(Chesbrough and Schwartz, 2007). Thus, the company must be ready to accept and invite new ideas
so that the needs of the customers can be satisfied effectively. Coffee vile is the well established
entity and is ready to accept new modifications in the trade activities.
Disciplined implementation
The implementation of the innovation process is the great part for the company. It can use
many elements so that the new ideas can be implemented properly ((Boons and Lüdeke-Freund,
2013) . The entity can use the tools and techniques so that the sandwiches can be made as per the
need and requirement of the customers. The staff members are taught to use the resources in
optimum manner sand make the best quality products. Thus, the disciplined implementation can be
done by working in a well maintained prescribed manner.
Research ways that organisational and team dynamics can effect workplace innovation system
The traditional top down structure in organisations can be a powerful innovation. It is
reflection of a command and control style of leadership where orders are issued at the top and
followed by ranks. There are several beverages which are being offered by Coffee Ville but their
new innovative idea is to improvise their fast food menu in which they are serving several
sandwiches (Bocken and et.al. 2014). The company wants to innovate some new flavours and
textures of sandwiches so that they can attract all the age group. The new flavours like Pineapple
Jalapeños With red sauce grilled sandwich and Mexican gravy been sandwich that Coffee Ville
wants to introduce in their menu. For this they conducted a survey with several age groups by
making them people to taste these new flavours and get their reviews about this. It helps in
improvisation of sandwich and make them more suitable and likeable for the customers.
Different approaches to management and leadership which support innovation:
Innovation has traditionally has swung into and out of fashion, popular in good times and
tossed back into closet in downturns. But as the impact of globalization, which tear apart the global
boundaries, helps the business to get some new kind of innovative ideas and which help them to
increase their area of operation (Bogers, Afuah, and Bastian, 2010). There was a scenario when
market barriers kept business from achieving their potential, a company's ability to innovate- to tap
the fresh value-creating ideas of its employees and those of its partners, customers, suppliers, and
other parties beyond its boundaries. In fact, innovation has become a core driver of growth,
performance and valuation.

While the senior management of company cite innovation as an important driver for growth,
only few of them lead and manage it. According to a study, a small percentage of senior executives,
neither growth nor innovation is part of strategic planning process, which focuses solely on
budgeting and forecasting (Godin, 2009). The process of innovation is integrated into process
informally. The company Like Coffee Ville whose main objective is to satisfy their customer needs
and fulfilling their needs for the food products they are demanding. The senior executives feel more
confident about decisions on innovation and those are implemented ina wasy to protect it and to
ensure about it that it gets right.
Challenges and barriers to innovation within teams and organisations and ways of
overcoming :
Several organisations have to face some barriers to creativity, ideas and innovation. Some
are obvious while some are more subtle. There are various barriers which emerged from attitudes
and perceptions of organisational leadership while others came from organisational structure or
even from employees themselves (Jacobsson and Bergek, 2011). By pinpointing, recognizing, and
acknowledging that barriers exist, an organization can bypass many common obstacles and become
more idea-oriented by employing simple strategies. Since these barriers have a tendency to
creativity and innovation is crucial. There are several workplace barriers which are needed to be
removed are as follows:
Immovable Force:
Causes: Management and leadership tend to resist because creativity often means embracing
uncertainty and may pose possible difficulties in measuring returns on investment.
Effects: Old methodologies, beliefs, and assumptions cloud openness to new ideas and
overpower creative and innovative initiatives. The status quo remains in place and nothing changes.
Strategy: Share stories about creativity and innovation in a workplace setting through all
available channels creating a benchmark to put creativity into context and to dispel preconceived
notions about creativity and innovation (Teece, 2010).
Misunderstanding:
Cause: Creativity can be misunderstood by employees who are not creative in their work
processes. Sometimes management will have little knowledge of the type of work it takes to
produce creative projects.
Effect: An inaccurate impression of what is creative can result in workplace conflicts that
hinder productivity and creativity (Chesbrough, 2012).

Strategy: Supply opportunities for all employees to use their creative side. Provide a context
for ideas and innovation within the organization with creative examples.
Develop innovation principles:
One of the biggest challenge in Coffee Ville, is overcoming natural human preference for
status quo, or fear of change. It means that most team members and executives alike have a natural
tendency to prefer not having innovation instead of implementing them. Even customers, while they
all want next big thing, but want it to happen with minimal new learning. There are several
principles of innovation which an organisation can adopt to get some obtain something new. Some
of them are as follows:
Design with user: Developing the new ideas and appropriate solutions regarding the user
that in the end customers is the one who finally consumes it.
Understand existing ecosystem: Organisation have to participate in networks and
commodities of like minded practitioners and align with existing technological, legal and regulatory
policies (Crawley and O'Sullivan, 2007).
Design for scale: Start the innovation from a scale and assess and mitigate dependencies
which might limit ability to scale. With this the business needs to replicable and customisable in
context of other countries.
Build for sustainability: Planning for sustainable development should be carried out by
entity including planning for long term financial health i.e. assessing total cost of ownership. Utilize
and invest in local communities and developers by default and help catalyse their growth.
Use Open Standards, Open Data, Open Source, and Open Innovation: By adopting and
expanding existing open standards. Open data and functionalities and expose them in application
programming interfaces where utilised by large community is possible (Van der Meer, 2007).
Reuse and Improve: Use modified and extended tools, platforms, and frameworks where
possible. Develop in modular ways for favouring approaches that are interoperable over those that
are monolithic design in nature.
Be Collaborative: Engage diverse expertise across disciplines and industries at several
stages. Working across sector silos to create and coordinate with more holistic approaches.
Needs to choose these principles and apply and promote in business context:
These innovative principles helps an organisation to evaluate their innovative idea and with
the help of proper implementation of that idea the organisation can participate in innovation of new

products and services for their customers so that they can satisfy their needs and fulfil their
demands (Klerkx and Leeuwis, 2009). The selection of these principle relies on working of Coffee
Ville as they are serving foods and beverages and every customer have their own taste and
preference. To satisfy the desires of customer the company have to be innovative and work on the
new ideas and create something new so that their existing customers get something new and it also
helps in approaching new customers also.
Outline for processes for idea generation and idea evaluation:
Organisation innovation and evaluation is not just about generating business idea only. Its all
about reviewing ideas in order to identify those which are not likely to become successful
innovation.
There are several ways through which an entity outline its process for idea generation. These
are as follows:
Market Research: Its the obligation for entity to carry out market research to know the exact
position of their brand value in market and what are the percentage ratios of likeliness of their
product.
Analysis of data: After carrying out research, company should analyse the data with their
idea to know the compatibility of their point of views (Boons and Lüdeke-Freund, 2013).
Outlining the process for idea evaluation :
Control: Organisation have to control their implemented ideas and innovations to control
the working and monitoring to detect any flaws.
Follow up: The entity should follow up the whole idea of innovation and detecting the flaws
and removing it to reach the level of satisfaction (Chesbrough and Schwartz, 2007).
CONCLUSION
In the above carried out analysis about innovation and ideas Coffee Ville there are several
innovative ideas. There are several challenges and barriers which in an organisation have to face
while carving any innovative ideas.

REFERENCES
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Chesbrough, H., 2012. Open innovation: Where we've been and where we're going. Research-
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Crawley, G. M. and O'Sullivan, E., 2007. How to Write a Research Proposal and Succeed.
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