Coffee at the Beginning Business Plan for Coffee Business

Name: Coffee at the beginning.
Business Plan for: Coffee business.
(Please use this template in conjunction with the guide Prepare a business
plan)
Document Version:
Date:
Completed by:

Business plan contents
Executive Summary.......................................................................................................................................6
1. Executive summary...................................................................................................................................6
2. Business details.........................................................................................................................................7
Company name:..........................................................................................................................................7
Address:......................................................................................................................................................7
Telephone number:.....................................................................................................................................7
Legal status:................................................................................................................................................7
The business will: (Provide a brief description of what your business will do)............................................7
3. Key personnel............................................................................................................................................8
Details of owner(s):.....................................................................................................................................8
Other key personnel (including shareholders):...........................................................................................8
Vision..............................................................................................................................................................9
4. The business idea......................................................................................................................................9
Sum up your business idea:........................................................................................................................9
5. Business goals...........................................................................................................................................9
What do you want to achieve in your first year of business? (for example, turnover of £100,000 or trading
at breakeven)..............................................................................................................................................9
Where do you see your business in 3-5 years’ time?.................................................................................9
6. What the business does..........................................................................................................................10
7. What makes the business different........................................................................................................10
Your product/service is unique or different compared with the competition because: .............................10
8. Legal requirements .................................................................................................................................11
The legal and insurance requirements that apply in your business are:...................................................11
You will meet your legal and insurance requirements by:.........................................................................11
Marketing......................................................................................................................................................12
9. Market research.......................................................................................................................................12
Trends in your chosen market are:...........................................................................................................12
How you know this:...................................................................................................................................12
10. Profiling customers...............................................................................................................................12
The customer groups you will be selling to are:........................................................................................12
Your customer research has shown what your customers want is:..........................................................12
How you know this:...................................................................................................................................12

Number of customers you expect to win in each group and what they might pay:
..................................................................................................................................................................12
11. Profiling competitors ............................................................................................................................13
How you can improve on their offer and/or price(s):.................................................................................13
12. Managing market risks..........................................................................................................................13
Write down the risks you have identified:..................................................................................................13
How will you manage these risks so that they become less of a threat:...................................................14
13. Pricing.....................................................................................................................................................14
How you can calculate your prices:...........................................................................................................14
How your prices compare with the competition:
..................................................................................................................................................................14
Reasons for the difference between your price(s) and your competitors’ price(s):...................................14
14. Promotion and advertising...................................................................................................................15
How and where will you promote your product/service?...........................................................................15
Running the business.................................................................................................................................16
15. Staff.........................................................................................................................................................16
16. Premises.................................................................................................................................................16
17. Suppliers.................................................................................................................................................16
Your key suppliers and their credit terms..................................................................................................16
18. Equipment..............................................................................................................................................18
19. Managing operational risks..................................................................................................................18
Finance ........................................................................................................................................................19
20. Start-up costs.........................................................................................................................................19
Calculate how much money you need before you start trading
..................................................................................................................................................................19
Personal survival budget
..................................................................................................................................................................19
Estimated annual personal expenditure (this helps you work out the minimum amount you need to earn
from your business in the first year and how much money you might need to borrow to start the
business)...................................................................................................................................................19
21. Profit and loss forecast.........................................................................................................................21
22. Sourcing finance....................................................................................................................................22
Total borrowing requirement for the business...........................................................................................22
23. Managing financial risks ......................................................................................................................22
The risks that you have identified for your financial forecast are:.............................................................22
24 Cash flow forecast ...............................................................................................................................23

Executive Summary
1. Executive summary
(We suggest you complete this section after you have completed the other sections of the Business
Plan).
This business plan is related to the business of coffee which is named as coffee at the
beginning . It is a partnership business which includes various key position and
several partners. There aim of business is to grow its operations in the upcoming year
and achieve its target market. The business has to adhere various legal and statutory
requirements which are framed by the government of the specific country. It also
encompasses various form of research to improve the level of customer reach. It
delivers wide variety of flavours. It enjoys the advantage over other competitors such
as differentiating in pricing and marketing strategies. It entails various costs and
financial statements such as cash flow and profit & loss of the enterprise.