Global Business Management Capstone (BUS8350)

Running head: GLOBAL BUSINESS MANAGEMENT 1
Global Business Management Capstone
[Author Name(s), First M. Last, Omit Titles and Degrees]
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Author Note
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GLOBAL BUSINESS MANAGEMENT 2
Table of Contents
Introduction.............................................................................................................................................................9
Company’s Information:......................................................................................................................................9
Vision:..................................................................................................................................................................9
Mission:................................................................................................................................................................9
Products Information:........................................................................................................................................10
Values:...............................................................................................................................................................10
Performance..................................................................................................................................................10
Responsibility................................................................................................................................................10
Advancement................................................................................................................................................10
Client Care.....................................................................................................................................................10
Employee Satisfaction:..................................................................................................................................10
Business Objective:............................................................................................................................................11
SWOT Analysis.......................................................................................................................................................11
UK.......................................................................................................................................................................12
DEPEST Analysis.....................................................................................................................................................12
Demographic:....................................................................................................................................................12
Economic:..........................................................................................................................................................12
Positive...............................................................................................................................................................13
Free market........................................................................................................................................................13
Negative.........................................................................................................................................................13
Political...............................................................................................................................................................13
Positive...........................................................................................................................................................13
Negative.........................................................................................................................................................13
Social:.................................................................................................................................................................13

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Positive...........................................................................................................................................................13
Negative.........................................................................................................................................................14
Technology factors:...........................................................................................................................................14
Positive...........................................................................................................................................................14
Negative.........................................................................................................................................................14
Environmental factors.......................................................................................................................................14
Porter’s 5 Analysis.................................................................................................................................................14
Power of Supplier:.............................................................................................................................................14
Threat of new Entrants:.....................................................................................................................................15
Power of buyers:................................................................................................................................................15
Threat of substitutes:........................................................................................................................................15
Rivalry................................................................................................................................................................15
Competitor’s Information:.............................................................................................................................15
Conclusion..............................................................................................................................................................16
Marketing Objectives.............................................................................................................................................16
SMART Objectives..............................................................................................................................................16
Specific...........................................................................................................................................................16
Measurable....................................................................................................................................................17
Achievable......................................................................................................................................................17
Relevant.........................................................................................................................................................17
Segmentation and Target Market.........................................................................................................................17
Positioning.........................................................................................................................................................18
Branding.................................................................................................................................................................19
Pricing....................................................................................................................................................................20
Marketing Channel and Distribution.....................................................................................................................20
Channel Design......................................................................................................................................................21

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Analyzing Customer Needs................................................................................................................................21
Size of the lot.................................................................................................................................................21
Wait time.......................................................................................................................................................21
Variety of the product...................................................................................................................................21
After sales service..........................................................................................................................................21
Channel Objectives................................................................................................................................................21
Availability of the product.................................................................................................................................21
Providing after sales service:.............................................................................................................................22
Promotional support..........................................................................................................................................22
Information of the market.................................................................................................................................22
Effectiveness of the cost....................................................................................................................................22
Identify Channel Alternatives:...........................................................................................................................22
Exclusive distribution Intermediary...................................................................................................................22
Joint Venture Distribution Intermediary...........................................................................................................22
Traditional Distribution Intermediary................................................................................................................23
Evaluating Channel Alternatives........................................................................................................................23
Economic or Financial Criteria...........................................................................................................................23
Control Criteria..................................................................................................................................................23
Adaptive Criteria................................................................................................................................................23
Selecting Channel Members..............................................................................................................................23
Channel Management...........................................................................................................................................24
Training..............................................................................................................................................................24
Motivating..........................................................................................................................................................24
Evaluating & Modifying.....................................................................................................................................24
Maturity.............................................................................................................................................................24
Channel Dynamics.................................................................................................................................................25

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Multichannel marketing System........................................................................................................................25
Distribution (Physical Distribution)........................................................................................................................25
Objectives for promotion......................................................................................................................................26
Create awareness-.............................................................................................................................................26
Create interest-..................................................................................................................................................26
Providing information-.......................................................................................................................................26
Stimulating demand and increase the sale.......................................................................................................26
Promotional mix....................................................................................................................................................26
Advertising-........................................................................................................................................................26
Personal selling-.................................................................................................................................................27
Direct marketing-...............................................................................................................................................27
Sales promotion-................................................................................................................................................27
Public relation-...................................................................................................................................................27
Crisis Management Plan........................................................................................................................................27
Week 7: Operations plan.......................................................................................................................................28
Operations objective.............................................................................................................................................28
Legal and Industry Compliance..............................................................................................................................29
Licences, Permits, Approvals.............................................................................................................................29
Business License............................................................................................................................................29
Conditional Permit.........................................................................................................................................29
Fire Department Permit.................................................................................................................................29
Seller’s Permit................................................................................................................................................29
Laws and Regulations............................................................................................................................................29
Industry Standards and Requirements..............................................................................................................30
Compliance Plan................................................................................................................................................30
Operations Process and Setup...............................................................................................................................32

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Production Process............................................................................................................................................32
General Operational Information......................................................................................................................32
Operations Location and Layout........................................................................................................................32
Operating Assets................................................................................................................................................33
Operations Resource Requirements..................................................................................................................33
Supply Chain Plan..................................................................................................................................................35
Sourcing.............................................................................................................................................................35
For 3 main BOM items (e.g. wood or metal, cushioning material, upholstery).........................................35
Procurement and Supply Assurance Plan..........................................................................................................35
Procurement..................................................................................................................................................35
Inventory Management.................................................................................................................................35
Quality Management Plan.....................................................................................................................................36
Operations Risk Management...............................................................................................................................36
Operations Risk Management Process..............................................................................................................36
Identify Operations Risks...............................................................................................................................36
Assess/Evaluate Risks-...................................................................................................................................36
Manage Risks.................................................................................................................................................36
Operations Risk Management Plan...................................................................................................................37
Week 10.................................................................................................................................................................38
Forecasted Financial Statements.......................................................................................................................38
Forecasted Income Statements.....................................................................................................................38
Forecasted Cash Flow Statements.................................................................................................................38
Forecasted Balance Sheet..............................................................................................................................39
Social Return on Investment (SROI)......................................................................................................................39
Breakeven Analysis............................................................................................................................................39
Financial Requirements.....................................................................................................................................39

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Week 11.................................................................................................................................................................39
Financing............................................................................................................................................................39
Business Viability...............................................................................................................................................40
Refrences...............................................................................................................................................................42
Appendix................................................................................................................................................................43

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Executive Summary
The report provides sound knowledge, information and accurate data regarding Palliser Furniture
Upholstery Ltd. It gives a detailed account of its constitution and its present aims, position and objectives.
Palliser has been successfully manufacturing furniture of supreme quality for the people in UK at reasonable
rates. The values, threats, opportunities, merits and demerits are discussed below. A detailed discussion about
the pricing of the company and its aim of expanding its branches to other nations have been discussed vividly.
Furthermore, the marketing strategies are given to be consistent in the business activities. The mission and
the vision of Palliser are stated in clear terms.