Development and Implementation of a Business Plan for Coffee Culture

Running Head: Development Implement a Business Plan
Development and Implementation of a Business Plan
Coffee Culture

Running Head: Development Implement a Business Plan
Executive Summary
Coffee Culture has a determination of becoming the daily need for the local coffee lovers, a
place to dream about when people will feel the need to take the stress out of their daily lives.
This report focuses on the company “Coffee Culture” which aspires to become famous within the
college students and aspires to become a much comfortable place to be at, meet the friends and
family or may be spend time alone with self and books. The development plan is discussed in the
report along with the implementation factors which will help the company to sustain the
competitive market and become one of a kind in Australian Market.

Development Implement a Business Plan 1
Contents
Executive Summary.....................................................................................................................................1
Company Overview.....................................................................................................................................3
Start Up Summary.......................................................................................................................................3
Products and Services..................................................................................................................................4
Market analysis...........................................................................................................................................4
Market Segmentation..............................................................................................................................4
Target Market strategy............................................................................................................................4
Competitor Analysis.................................................................................................................................5
Strategy and Implementation Summary......................................................................................................5
Competitive Edge....................................................................................................................................5
Sales Strategy..........................................................................................................................................5
Sales Forecast..........................................................................................................................................6
Web Plan Summary.....................................................................................................................................6
Management Summary...............................................................................................................................6
Management Gaps..................................................................................................................................6
Financial Plans.............................................................................................................................................7
Cash Flow................................................................................................................................................7
Break even Analysis.................................................................................................................................7
Projected profit and loss..........................................................................................................................7
Sustainability Summary...........................................................................................................................7
Bibliography................................................................................................................................................8