Develop and Implement Strategic Plans for MacVille Company

Running Head: DEVELOP AND IMPLEMENT STRATEGIC PLANS
DEVELOP AND IMPLEMENT STRATEGIC PLANS
Name of the Student:
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Author Note:

1DEVELOP AND IMPLEMENT STRATEGIC PLAN
Executive summary
The MacVille Company has started its operation in the Australian market at first and gradually
became one of the leading brands in the Australian market. The Company is popular for its
manufacture of espresso coffee machines and an integral part of the hospitality industry. In this
context, the purpose of this report is to construct a strategic plan for the intense market
occupation of MacVille. As a matter of fact, the MacVille Company must focus on the vision
and mission at first. The purpose of setting new vision and mission is associated with setting up
the objectives so that it will guide to further maximisation of market. It requires new mission and
vision statement based on which the Company will set its plan. Based on this understanding, it
can be concluded that the report is clearly demonstrate the competencies and the process related
to the process of changing the Company operations not only internally but also externally as
well.

2DEVELOP AND IMPLEMENT STRATEGIC PLAN
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Assessment task1.............................................................................................................................4
Vision and mission......................................................................................................................4
Current practice and its relevance................................................................................................4
Meeting with the stakeholders.....................................................................................................5
Assessment task 2............................................................................................................................6
Internal and external environment...............................................................................................6
PEST analysis..........................................................................................................................7
Political....................................................................................................................................7
Economic.................................................................................................................................7
Social.......................................................................................................................................8
Technological..........................................................................................................................8
SWOT analysis........................................................................................................................8
Review of the potential competitors and allies......................................................................10
Summary notes......................................................................................................................11
Assessment task 3..........................................................................................................................11
Objectives..................................................................................................................................11
Planning.....................................................................................................................................12

3DEVELOP AND IMPLEMENT STRATEGIC PLAN
Strategy list and time frame.......................................................................................................13
Assessment task 4..........................................................................................................................15
KPI progress..............................................................................................................................15
Milestone progress.....................................................................................................................15
Overall progress.........................................................................................................................15
Improvements............................................................................................................................16
Conclusion.....................................................................................................................................16