Planning for Growth: Analysis of Growth Opportunities and Funding Sources for Coffee Pod

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO1..................................................................................................................................................3
Analysis of key considerations for assessing growth opportunities............................................3
Gauging growth opportunities with the help of Ansoff's growth vector matrix..........................4
Discussing growth option for business with suitable framework................................................5
Critical assessment of pathways and growth options..................................................................6
LO2..................................................................................................................................................6
Potential source of funding available to business........................................................................6
Business plan for the organization with objectives.....................................................................8
assessment of exit and succession option for organization and benefits as well as limitation for
same...........................................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Small business is usually get affected by various fundamental factors whereby suitable
planning is quite significant to accomplish growth and better outcomes in future. The current
report is concerned with Coffee Pod, it is small coffee shop in the area of UK (AKMAN, 2020).
It has vast product portfolio which tends to serve customer with multiple options to choose from.
In this report it would analyse future growth possibility of organization by applying suitable
framework such as Ansoff matrix. It is helpful to gain better understanding about introducing
new product or making business expansion strategy clear in new market. Furthermore, it will
reflect to different sources of funding available to business in order to make day to day business
operations in stabilized manner. Business plan of organization will highlight some crucial point
which drives the overall functioning process for company. Also, it will discuss exit and
succession option for business which would be clearly stating about appropriate strategy for
business to make their performance managed in market.
MAIN BODY
LO1
Analysis of key considerations for assessing growth opportunities
It is mandatory for business to maintain positioning with the help of developing
competitive advantage. This would enable to generate good return in business. Coffee Pod has
chance to gain better positioning in respective marketplace whereby it can be done through
following suitable marketing approach.
Competitive advantage –
On the basis of comparison with competitive forces business can serve effective practices by
offering cheaper and better price which will enhance the chance to gain competitive advantage
(Hans, 2018). There are some key measures which can be followed by organization in order to
increase their sales ratio and generate higher amount of profits.
 Maximizing operational activities through best and innovative fundamentals
 Implementation of creativity and technology into business context that would increase
strong customer base
By following porter’s generic strategy competitive advantage of Coffee Pod can be analysied in
depth.

Cost leadership – in this strategy it explains firm would decide to sell its products in market
with low cost with an ability to conquer the market segments. By effectively utilizing this
strategy company will be able to get maximum profits by producing large units with average
quality and they will be able to satisfy customer needs.
Differentiation strategy – by using this strategy firm will be able to focus over manufacturing
unit of product which is higher in value and it easily create difference to each other with unique
identify. Also, adopting to this strategy requires extensive research of market to address right
quality of products being served to audience.
Focus strategy – It is performed by organization by adopting connectivity of differentiation and
cos leadership in which specific niche segments has certain demand which would be met in well
described terms. It is convenient to generate higher amount of profit by specific segment either
overall market customers.
Hence, from the above listed strategies differentiation is recommended for organization
to sell their new product effectively into several markets and areas of UK. It will be supportive
for firm to enhance their market share and initiate adequate approaches for future growth of
business.
Gauging growth opportunities with the help of Ansoff's growth vector matrix
Coffee Pod is one the most constituted and valuable coffee shop in UK, but there are some
managerial responsibilities which should be undertaken in order to identify growth opportunities.
It will be done effectively through considering Ansoff growth matrix and there are lucrative
elements that have been described in depth below:
market penetration -
In this strategy it generally concentrates over increasing the sales of business into existing market
of their existing products (Piao, 2018). It is done through enhancing market efforts or it can be
done by reducing the prices as rest of customers easily get attracted towards products and
services being offered.
Market development –
In this approach entity is concerned with selling up the existing products into new
marketplaces. This strategy is adopted at time when company demands to gain higher revenue in
new market and take global expansions. It is mandatory to have superoior management working
for this process in order to create better outcomes by working with efficiency.