Planning for Growth in Espresso Coffee Shop

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
Analysing the key considerations to evaluate the growth opportunities......................................3
Evaluating the opportunities for growth through applying Ansoff’s growth matrix...................5
LO2..................................................................................................................................................6
Evaluating the potential sources for capital funding in coffee shop............................................6
LO3..................................................................................................................................................8
Business plan:..............................................................................................................................8
LO4................................................................................................................................................12
Exit or succession options:.........................................................................................................12
RECOMMENDATION.................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES................................................................................................................................1

INTRODUCTION
Planning for growth is referred as the strategic business activities that helps business to
plan its growth in terms of business profits and revenues. It helps company to prepare the
realistic vision and mission as well as enhance the profitability and its growth. Dose Espresso
coffee shop located in Smithfield, London, United Kingdom. Company supply the coffee
machines, coffee, coffee accessories to lots of satisfied customers. There are various types of
coffee products such as coffee pods and capsules, coffee beans, coffee merchandise and coffee
packs. This report will discuss the new business plan for espresso coffee shop and evaluate the
business growth opportunities for company through apply the porter generic, Ansoff matrix and
marketing plan. This report will also analysis the sources of funds such as loan from bank,
personal savings, etc. this report will also elaborate the succession and exit option for business
with advantages and disadvantages for business crisis and uncertain to maintain business in the
future.
MAIN BODY
LO1
Analysing the key considerations to evaluate the growth opportunities
The company must have the successful vision in order to have better growth
opportunities that helps them to earn better revenues in the market. The growth opportunities of
Espresso Coffee shop is as described by using the VRIO and Porters generic strategies (Weiss
and et.al., 2020). The analysis is as described below:
VRIO analysis:

Resource Valuable Rare Imitable Organized
Management of
the company
Right Right wrong Right
Innovative
technology
Right wrong Right wrong
Employee of the
company
Right Right wrong Right
Value of brand
Right wrong Right wrong
Infrastructure of
the company
wrong wrong Right wrong
From the above VRIO analysis it can be said that the coffee shop used to have various
resources that helps them to have continuous business in the market. The firm used to have better
working staff which makes them to have better working and provide the better level of
productivity in the company. Moreover, there are various other factors that will help the
company to have better growth in the market. Thus the company has to make the special
attention towards their working as they are bringing the new product in the market. The major
advantage that the company can have is to have the enhancement in the market and by this the
company can have better opportunities in the market.
Porters generic strategies: There are basically three types of strategies from this the company can
choose one of the best that helps them to grow in the wider market. The strategies are described
as below: