Cognitive Analysis Between Amazon and Walmart

Running head: COGNITIVE ANALYSIS BETWEEN AMAZON AND WLAMART
COGNITIVE ANALYSIS BETWEEN AMAZON AND WLAMART
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COGNITIVE ANALYSIS BETWEEN AMAZON AND WLAMART1
Executive summary
The report contains about the cognitive analysis of two websites Amazon and Walmart.
Amazon is one of the leading brands in the world whereas Walmart is the largest private
employer in the world. Amazons serves several services along with e-commerce whereas
Walmart serves its customers with e-commerce services along with retail store service. Some
case studies are made for both the companies on the basis of heuristic evaluation. The
hierarchical diagram represents the organizational structure at the highest level of functioning
for both the websites. In the conclusion it says about the comparison case study among
Amazon and Walmart along with the technological development to be implemented on both
the e-business companies.

COGNITIVE ANALYSIS BETWEEN AMAZON AND WLAMART2
Table of Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Methods of usability testing.......................................................................................................3
Results........................................................................................................................................5
Heuristic evaluation on Amazon............................................................................................5
Heuristic evaluation on Walmart...........................................................................................6
Discussion..................................................................................................................................7
Amazon..................................................................................................................................7
Walmart..................................................................................................................................8
Comparison of Amazon and Walmart....................................................................................8
Suggestion..............................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

COGNITIVE ANALYSIS BETWEEN AMAZON AND WLAMART3
Introduction
This report discusses about the cognitive analysis among two e-commerce business
website Amazon and Walmart. The objective of this report is to carry out the testing analysis
between two websites and usefulness on the basis of heuristic evaluation (Pant, 2015).
The background study of the two websites says both of the company has the largest
revenue in the world. The first Wal-Mart store was opened on July 2, 1962 (Barber, 2018).
Wal-Mart is the largest employer in the United States of America. In 2007 Walmart.com
launches its online e-commerce site, enabling customers to make purchase the merchandise
online and pick up from the stores. In 1994 Amazon Corporation was incorporated. Amazon
is the second largest employer in USA. In 2002 the Amazon Corporation started its online
web services.
Methods of usability testing
In order to determine the usability testing using the criteria of heuristic evaluation of a
website certain parameters needed to be keep in the place of determination (Koole &
Siegmund, 2016). The parameters to test the usability are
i) Compatibility with browser: The website should be compatible with most of the commonly
used web browsers, the user need to make sure they are using an updated and latest version of
the browser (Xu & Zeng, 2015). If the website is not compatible with a browser it will not
open and redirect it to another website.
ii) Compatibility with devices: The website should be compatible with all the devices used
for accessing internet as every user is not using the latest devices and developed system.