Telstra's Business Model and Innovation
Added on 2020-03-04
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RUNNING HEAD: Competitive StrategyCompetitive StrategyColes and Telstra
Coles and Telstra 1Table of ContentsColes......................................................................................................................................................2About Coles.......................................................................................................................................2Strategies, Innovation and Models used by Coles.............................................................................2Telstra....................................................................................................................................................4About Telstra.....................................................................................................................................4Strategies, Innovation and Models used by Telstra...........................................................................4References.............................................................................................................................................6
Coles and Telstra 2ColesAbout ColesColes is one of the leading supermarket chains of Australia The brand has more than 800supermarkets in Australia and it has been chosen for the assignment because the brand hasbeen awarded as the rising star of the industry because it has contributed in providing greatsupport and services to the customers of Australia (Coles, 2017). It provides new shoppingexperience to the population of the local areas. The brand is excellent in its field as it isoperating from more than a century and has good experience of delivering value to itscustomers (Bartholomeusz, 2016). It is different from its competitors like Woolworthsbecause it operates in different countries while Woolworths operates only in Australia andNew Zealand (Coles, 2017).Strategies, Innovation and Models used by ColesColes is one of the largest food chains of Australia. The brand has gained huge successbecause of its improved balance between the buyer power and seller power. They provideaffordable products to their customers and have achieved their goals and objectives bybuilding strategies. The brand has developed their strategies by keeping in mind their targetmarket and the requirements of the customers which are need to be fulfilled. The brand haspositioned itself differently by focusing on the value and range of goods provided to thecustomers. The brand adopts the differentiation strategy in the market to acquire morecustomers and to pursue global markets too. The brand also focuses on its marketingstrategies to sustain in the tough competition in the market. The brand focuses on the urbanand rural markets and provides unique quality products and services to the customers. Thecompany has a brand name and it uses its good supply chain networks to sustain in themarket. Selling value products is the USP of Coles which gives a feeling to the customersthat they are buying value and not cheap products (Keupp, Palmié and Gassmann, 2012).Innovation is another factor which helps the company to grow and sustain in the market. Thecompany continuously focuses on its choice of products and services which it provides to thecustomers. Innovation helps company in increasing the customer value and also in loweringdown the costs which in turn brings competitive advantage for the company in the market.The brand is focussing on the future needs of the customers which are why it is concentratingon opening the convenience stores. The business model of the company suggests that it has
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