Business Analysis of Coles Supermarket

Running head: BUSINESS ANALYSIS
BUSINESS ANALYSIS
Name of the Student
Name of the University
Author note

BUSINESS ANALYSIS
Table of Contents
Introduction:.....................................................................................................................4
Discussion:........................................................................................................................5
Methods:.......................................................................................................................5
PESTEL analysis..........................................................................................................6
Porter’s five forces theory:...........................................................................................8
Drivers of change:.........................................................................................................9
Critical success factor:............................................................................................10
Influence of innovation:..............................................................................................10
Conclusion:.....................................................................................................................11
References:.....................................................................................................................12

BUSINESS ANALYSIS
Introduction:
The objective of this assignment is to conduct a business analysis of Coles supermarket.
Coles supermarket is a consumer supply chain whose headquarter lies in Melbourne. The
organization was established in the year 1914. This assignment will discuss why the
supermarket has been successful in the industry. The assignment will begin by giving a brief
discussion about the methods how the data has been collected for this assignment. Data
collection method consists of data collecting from primary and the secondary sources. In this
assignment the secondary sources will be taken. The secondary sources are those, which
consist of questionnaires, interviews, business documents, media sources, database searches,
reports and etc. Past researches will help in getting the information easily and will also help to
understand about their rival competitors the present situation of the organization. An external
analysis will also be conducted. The external analysis will be done with the help of PESTEL
analysis. PESTEL analysis will help to understand the political, economic, social,
technological, environmental and the legal factors that affect the operation of the business
organization. This analysis will help in understanding how the change in these factors affects
the production and the profit margin of the organization. Porter’s 5 force analysis is also
applied in this case which will help to understand the various external factors that exert its
influence on the company. The external factors such as the external competitions and the
customer’s power to effect a particular business deal is understood through this mechanism.
This model was developed by Michael Porter who had the aim to understand the competitive
environment of the business and the competitive advantage of the particular company.

BUSINESS ANALYSIS
Australia is a developed nation with rapid urbanisation and sophisticated commercial
system. There are many supermarket chains in Australia and the total Australia’s food and
beverage, grocery and fresh produce sectors turnover for the year 2017 had been $123.4 billion
(Afgc.org.au 2018). The super markets play a very crucial role in the buying and selling of
food and beverage, grocery and fresh produce. In Australia there are big companies in the same
field and Coles is one of these. The store has various categories such as groceries, children
products and stationaries. The shop has an online presence and that infrastructure helps the
company to distribute its product through digital media. The company has close competition
with others in the field one of which is Woolsworth. In this paper detailed analysis has been
made about the competitive advantage of Coles over its nearest competitors.