To determine the emerging ways of collaborating with stakeholders of the hospitality industry in an attempt to manage crisis successfully. A study on Rosewood Hotel London.

RESEARCH PROJECT

Table of Contents
CHAPTER – 1: INTRODUCTION.................................................................................................3
Background of the research.........................................................................................................3
Research aim and objectives........................................................................................................3
Research questions.......................................................................................................................3
Rationale of the research..............................................................................................................4
Research Scope............................................................................................................................4
Overview of Methodology...........................................................................................................4
Chapter preview...........................................................................................................................4
CHAPTER – 2: LITERATURE REVIEW......................................................................................6
Theme 1: Concept of crisis management in hospitality industry.................................................6
Theme 2: Emerging ways of collaborating with stakeholders to address the crisis situation in
hospitality industry......................................................................................................................6
Theme 3: Challenges faced by hospitality organization to overcome the crisis situations.........7
CHAPTER – 3: RESEARCH METHODOLOGY..........................................................................9
CHAPTER – 4: DATA ANALYSIS & FINDINGS.....................................................................11
CHAPTER – 5: DISCUSSION......................................................................................................14
CHAPTER – 6: CONCLUSION...................................................................................................17
REFLECTION ON OWN PERFORMANCE DURING RESEARCH PROCESS......................19
REFERENCES..............................................................................................................................21
Books and Journals....................................................................................................................21
APPENDIX....................................................................................................................................24
Interview Questions...................................................................................................................24

TITLE: To determine the emerging ways of collaborating with stakeholders of the hospitality
industry in an attempt to manage crisis successfully. A study on Rosewood Hotel London.
CHAPTER – 1: INTRODUCTION
Background of the research
Collaboration with stakeholders is a significant aspect especially with reference to
hospitality industry of the contemporary world due to highly changing tastes and preferences of
the customers. The great crisis has been taken place within the hospitality industry of all global
economies as a result of emergence of Covid-19 pandemic across the globe (Zhong and et.al.,
2021). Such a situation is demanding for collaboration with different groups and institutions
associated with the business to interact effectively with each other in order to collaborate their
efforts for the reduction of the effects of crisis. The present research is based on Rosewood hotel
based in London United Kingdom to indicate what are ways that could be adopted by this
hospitality concern in order to overcome or manage the crisis concerning the industry.
Research aim and objectives
Aim:
 To determine the emerging ways of collaborating with stakeholders of the hospitality
industry in an attempt to manage crisis successfully. A study on Rosewood Hotel
London.
Objectives:
 To evaluate the concept of crisis management in hospitality industry.
 To analysis the emerging ways related to collaboration with stakeholder groups in
hospitality industry to address the crisis situation.
 To determine various challenges organisation address to overcome the crisis situation in
hospitality sector.
 To provide necessary recommendations for addressing different challenges of crisis
management in hospitality sector.
Research questions
 What does the term crisis management mean with reference to hospitality industry?

 What are the emerging ways related to collaboration with stakeholder groups in
hospitality industry to address the crisis situation?
 What are the various challenges organisation address to overcome the crisis situation in
hospitality sector?
Rationale of the research
The research aims to identify the emerging ways through which collabiroration can be
established with stakeholders within the hospitality industry in order to manage crisis such as
Covid – 19 pandemic successfully. This is being chosen as a research issue because the
hospitality industry is one of the highly affected industry due to the advent of pandemic. Also,
the research aims to determine what challenges does the hospitality company usually faces while
managing the crisis situation.
Research Scope
The study is restricted to the hospitality industry of UK where the interview of 5
stakeholders of Rosewood hotel will be performed in order to identify what ways they have
adopted for collaborating with its stakeholders towards the successful management of current
crisis.
Overview of Methodology
The qualitative research will be performed where thematic analysis of the data gathered
through interview of 5 stakeholders of Rosewood hotel will be done. Also, the findings will be
discussed critically with reference to existing literature.
Chapter preview
Litrature Review: In this chapter the secondary sources of information will be used to state the
opinions, findings and views of different authors, studies and journals in order to address the
research issue.
Research Methodology: In this chapter the methodology such research type, approach,
philosophy, sample of the research, data collection and analysis techniques that the researcher is
going to adopt will be presented.
Data analysis & findings: Here the transcript of the interview will be analysed to determine the
opinions, views and suggestions of Rosewood's stakeholder.
Discussion: The findings of the interview will be supported with existing literature and
accordingly, recommendations will be made future perspective.

Conclusion: The summary of the entire research will be presented in this chapter.

CHAPTER – 2: LITERATURE REVIEW
Introduction: In this chapter, the concept of crisis management, emerging ways pf
collaborating with stakeholders and challenges faced by hospitality organization in overcoming
crisis situation will be critically review. For this, the existing literature will be referred to in order
to present the views, opinions and findings of the authors.
Theme 1: Concept of crisis management in hospitality industry
As per the views of Berbekova, Uysal and Assaf (2021), crisis refers to an adverse series of
events or incidents that has the potential to damage the organization in terms of its operations,
employee base and reputation. On the other hand, crisis management can be defined as a set of
factors or ways that are designed to fight with the crisis situation, so that the effect of damaged
caused by the crisis could be reduced.
With reference to the opinion of Burhan and et.al., (2021), Hospitality industry is found
to be highly prone to crisis due to the complex and fragmented structure of the industry where
great interdependencies can be seen of one sector over the other. Sectors of the hospitality
industry involves food and beverage, lodging, recreation, travel and tourism and meetings &
events.
In other words, crisis management can be defined as the application of strategies to assist
organization in dealing with sudden negative events such as Covid – 19 pandemics which is
considered as an unpredictable events and have causes potential risks for almost all the industries
such as hospitality industry.
Theme 2: Emerging ways of collaborating with stakeholders to address the crisis situation in
hospitality industry
Collaborating with stakeholders involves a process where people or groups having
different or similar perspectives exchanges their viewpoints in search for solutions to the
problem faced by them. The solution obtained as a result of stakeholder collaboration goes
beyond of their individual vision of what is possible.
There are different ways through which collaboration can be done with stakeholders by an
organization such as the one suggested by Ivanov and et.al., (2020) that is, navigating people
which means gaining insights of who the stakeholders are and what are their needs and
expectations. With this, organization can show their stakeholders that how their project would be