Collaboration and Supply Chains: Information Sharing and Innovation

This presentation explains the importance of sharing information in a supply chain and how it impacts the performance of organizations. It also discusses the positive and negative impacts of sharing information and how growing technology can help organizations remain competitive in the market.

Collaboration and Supply Chains
Information Sharing and Innovation
Presentation
By
Name

Introduction
• Defining supply chain collaboration- it’s a case
where two or more firms work together to
execute their plans in supply chain
operations(Cao & Zhang, 2011, p. 163).
• Supply chain collaboration helps to attain
cooperative strategy among the participating
organizations(Khadafi, 2017).

Cont’d
• Forms of supply chain collaboration
- Vertical cooperation
- Horizontal cooperation (Uapippo, 2011, p. 1).
• Why organizations cooperate?
- To share information
- To integrate Innovativeness (Postolache,
2017, p. Online).

Cont’d
• Information sharing involves;
-Establishment of organizational and technical
network
- Free exchange of data
- Controlling risks of sharing data (Savolainen,
2017, p. Online).
• Information sharing is one of the fundamental
aspects of coordination in a supply chain
(SendhilKumar & S.Pugazhendhi, 2012, p. 2147).

Cont’d
• Efficiency in the supply chain,
- Is critical in the present as competition
-Is now based between supply chains but
not companies as it used to be.
• Sharing of information can lead to;
- an efficient supply chain through the
reduction of inventories and smoothening of
production (Baihaqi & Sohal, 2012, p. 743)

Concepts in information sharing
• Sharing of information;
- Has increased innovation of most
collaborative firms (Kamasak, 2010).
• In this presentation,
- we are going to see how some of the
concepts of information sharing have
benefited most of the organizations

Explaining decisions
• Purpose of decision making
- To help managers and other professionals in a
firm to solve issues in the supply chain
(Hussung, 2017, p. Online).
• Many organizations have evolved their internal
intranets into corporate social networks.
• This include web logs (ThoughFarmer, 2016, p.
Online).

Cont’d
• This makes it easy for employees to comment
as well as discuss some of the decisions made
by their managers.
• For example,
- the National Institute of Health (NIH) saves
the lives of many individuals through proper
communication between its cooperative
parties (O'Mara, et al., 2017, p. 64).

Cont’d
• Advantage of information shared between
various organizations;
- Distinguish between biological targets of
various diseases.
• Some of this diseases respond to newly
discovered targets
• This helps in a bid to characterize biological
alerts of various conditions.

Mutual report
• Mutual reporting helps management and employees
to share and update each other on developing
matters in the firm (Calo, et al., 2012, p. 59).
• NIH, for instance, uses social technologies to enable
- an interactive,

Cont’d
-multi-way of sharing data between its other
pharmaceuticals (Joshi, et al., 2013, p. Online).
• The organization has divided the individual
communication channels to fit executives and
employees who wish to subscribe.

Information sharing with partners
• Exchange of information includes
- External data
- Internal data
• Managers or employees share this data with
external stakeholders of the supply chain (İnce
& Gül, 2011, p. 106).

Cont’d
• This helps in
- the construction and
- maintenance of external relationship
• This leads to direct access to crucial data
needed to run the organization.

Cont’d
• Germany independent farmers,
- for instance, report the cultivation of new
grain seeds type to Saaten-Union,
• This is an association of plant seed
organizations (Hilbeck, et al., 2013, p. 1).

Cont’d
• The union has recently introduced BestSeed, a
platform where;
-farmers
-other employees in the union
can share data about their seeds as well as
pests and storms affecting them.
• This innovation aims at boosting the general
performance of cultivation of plants.

Encourage participation
• Who contributes their ideas?
- Customers
- Workers
- External stakeholders
- Other partners (Heathfield, 2017, p. Online).
• The data that the organization collects allows it
to examine its performance from different
angles.

Cont’d
• Which organization has already done this?
- UNICEF through its Suisse Committee
• For what?
- To fight against circumcision among girls.
• How did they manage this?
- Launching of a visual postcard

Cont’d
• How was it used?
- Campaign supporters forwarded it through
Facebook to their supporters.
• This attempt saw more than 20,000
supporters join the campaign.
• This led to a law that entirely banned
circumcision among girls in Switzerland since
2012.

Conclusion
• In this paper, the importance of sharing
information in a supply chain has been
explained.
• Impacts of sharing information in a supply
chain
- Positive impacts
- Negative impacts

Cont’d
• In most of the cases, positive impacts
outweigh negative impacts.
• Why should organizations make use to
growing technology?
- To share data within the supply chain
• Why?
- To remain competitive in the present
market.

References
• Baihaqi, I. & Sohal, A. S., 2012. The impact of information sharing in supply chains on
organisational performance: an empirical study. The Management of Operations, 24(8-
9), pp. 743-758.
• Calo, K. M., Cenci, K., Fillottrani, P. & Estevez, E., 2012. Information Sharing - Benefits.
JCS&T, 12(2), pp. 49-55.
• Cao, M. & Zhang, Q., 2011. Supply chain collaboration: Impact on collaborative
advantage and firm performance. Journal of Operations Management, 29(3), pp.
163-180.
• Heathfield, S. M., 2017. Encouraging Employee Involvement Helps People Thrive.
Careers, p. Online.
• Hilbeck, A. et al., 2013. Farmer’s choice of seeds in four EU countries under
different levels of GM crop adoption. ResearchGate, pp. 1-13.
• Hussung, T., 2017. 7 Steps of the Decision Making Process. Concordia St. Paul Blog
& News Updates, p. Online.

Cont’d
• İnce, M. & Gül, H., 2011. The Role of the Organizational Communication on Employees’
Perception of Justice: A Sample of Public Institution from Turkey. European Journal of Social
Sciences, 21(1), pp. 106-124.
• Joshi, A. et al., 2013. The Role of Information and Communication Technology in Community
Outreach, Academic and Research Collaboration, and Education and Support Services (IT-
CARES). Perspect Health Inf Manag, Volume 10, p. Online.
• Kamasak, R., 2010. The influence of knowledge sharing on innovation. European Business
Review, 22(3), p. Online.
• Khadafi, M., 2017. #9 Cooperative Strategy. [Online]
Available at: https://www.linkedin.com/pulse/9-cooperative-strategy-muamar-khadafi-mm
[Accessed 3 September 2018].
• O'Mara, A., Rowland, J., Greenwell, T. N. & Begg, L., 2017. National Institutes of Health
Research Plan on. American Journal of Physical Medicine & Rehabilitation, 98(4), pp. e64-
e67.
• Postolache, A., 2017. 5 Benefits of Knowledge Sharing within an Organization. Quandora, p.
Online.

Cont’d
• Savolainen, R., 2017. Information sharing and knowledge sharing as
communicative activities. Information Research, 22(3), p. Online.
• SendhilKumar, R. & S.Pugazhendhi, 2012. Information Sharing in Supply Chains: An
Overview. Procedia Engineering, Volume 38, pp. 2147-2154.
• ThoughFarmer, A., 2016. What is an intranet? The definitive explanation. Social
Intranet Blog, p. Online.
• Uapippo, 2011. Verticle and Horizontal Cooperation in a Supply Chain. Supply Chain
Management: Strategic Issues, pp. 1-22.