Collaborative Project in Creative Media Production

This report discusses the importance of collaboration in creative media production and how to plan and manage a collaborative project. It also covers the development of a finished creative media production through collaborative working practices and the analysis of results of a collaborative process. The report evaluates audience feedback and discusses examples of good practices and areas for improvement in a collaborative creative media production.

Unit 36: Collaborative Project
1

INTRODUCTION...........................................................................................................................4
LO1 Explain the importance of collaboration as part of creative media production.......................4
P1 Discuss the roles and responsibilities of members of a collaborative team in creative media
production...............................................................................................................................4
P2 Identify the collaborative workflows associated with a specific type of creative media
production...............................................................................................................................4
LO2 Plan and manage a collaborative project, based on a defined theme......................................4
P3 Undertake individual and collaborative research to define the scope of a project............4
P4 Develop a collaborative project brief based on a defined theme......................................4
LO3 Develop a finished creative media production, through collaborative working practices......5
P5 Produce creative media production deliverables, in response to a brief, to meet deadlines
................................................................................................................................................5
P6 Present a finished creative media production project, highlighting the collaborative process
................................................................................................................................................5
LO4 Analyse the results of a collaborative process, highlighting the challenges and benefits in
relation to project outcomes.............................................................................................................5
P7 Evaluate audience feedback, in response to a creative media production........................5
P8 Discuss examples of good practice and areas for improvement in a collaborative creative
media production....................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
2

INTRODUCTION
Collaborative working plays important for which helps in making improvement in overall
productivity and allow organisation to assure overall success in a well define and effective
manner (Ideland, 2021). Present report include discussion upon the importance of collaboration.
Along with this, report include evaluation of audience feedback and areas of improvement.
LO1 Explain the importance of collaboration as part of creative media
production
P1 Discuss the roles and responsibilities of members of a collaborative team in creative media
production
Collaboration plays important role as it helps in increasing problem solving in which
members or employee can learn from each other and improve productivity and offer employees a
team member a purpose within an organisation (Ideland, M., 2021). With the help of
collaboration there is significant increase in team collaborative work which significantly led
employees to undertake easy brainstorming ideas to solve existing problem and deliver work in
effective manner. In process of creating runner game every team member efficiently conducted
their roles and responsibilities with a collaborative efforts in creative media production. In this
individuals are assigned with different roles and responsibilities such as conducting industrial
research trends in business environment identification of data and information extra.
There are different methods of collaboration which include movements, network strategic
alliance, strategic funding, public private partnership and collective impact initiatives. While in
context with the elements of collaboration it include autonomy, corporation, communication,
responsibility, coordination and mutual trust and respect. It is essential to divide responsibility
according to the skills and abilities of team members. It help in taking advantage of different
type of elements and methods of collaborative work one can successfully accomplish roles and
responsibilities with significant advantages. Collaborative workflow also allow individual to
work efficiently even from studio or remote workplaces which helps in enhancing overall sense
of accomplishment of project in successful manner.
3

P2 Identify the collaborative workflows associated with a specific type of creative media
production
Workforce is mainly termed as sequence of task and a process of set of data. It has been
identified that workflow mainly occurs across every form of business and in an industry. It plays
important role in in streamlining business task which helps in significantly reducing errors and
efficiently maximize overall efficiency and it dramatically helps in making improvement in and
outcomes, and allow to make smarter decisions in a quick manner. Furthermore, it has been
identified that collaborative work also helps in increasing collaboration which helps in
conducting work in a more agile and productive manner. The selected topic is social media as a
form for media distribution social media can be effectively used as media distribution, as with
the help of different type of social media platforms one can promote their products and services
in effective manner. With the help of different platforms in terms with promoting runner game
with the help of undertaking advantage of different type of social media platforms such as
Facebook, Instagram and communication can be undertake with consumers (Fernandes and
O’Sullivan, 2021). This helps in growing success of product. This topic has been chosen as in
today's business world social media is emerging as a greater media distribution channel which
helps in attracting and communicating with larger set of consumers, with the help of social media
and undertaking survey from consumers regularly feedback can be undertaken from them. The
development of runner game is being agreed in which different individuals have been provided
with different tasks.
LO2 Plan and manage a collaborative project, based on a defined theme
P3 Undertake individual and collaborative research to define the scope of a project
The scope of present project runner game is wide as it is an engaging game which include
missions which helps in engaging consumers effectively. Each and every individual in this
project undertaken their roles and responsibilities in effective manner which also helps in
enhancing project scope. Furthermore, with the help of proper communication with every team
members in this game has been developed while assuring accomplishment of every steps in a
systematic manner.
4

P4 Develop a collaborative project brief based on a defined theme
The selected theme social media as a platform for media distribution in this with the help
of different type of social media platforms such as Facebook, Instagram, LinkedIn etc. This can
be significantly promoted among target base of customers. Every individual will allocated with
the role according to their skills and capabilities. The most important role in this is research
analysis of target base of consumers and identify the factors which significantly helps in
influencing them.
LO3 Develop a finished creative media production, through collaborative
working practices
P5 Produce creative media production deliverables, in response to a brief, to meet deadlines
In order to significantly meet deadlines proper time management and regular control on the
activities will be undertaken against time with the help of regular measurement of production
deliverables deadline can be meet in effective manner (Dusdal and Powell, 2021). It is essential
to make sure that project get accomplished in time effective manner in order to assure
accomplishments of project in time effective way. This will significantly help in measuring
overall success and goals. In this collaborative working practices plays important role in
maximizing overall success rate of project. In addition to this it has been identified that
deliverables is mainly defined as collection of finished products. It is essential or require to
accomplish a project deliverables in effectively which is developed by production team and
delivered to distributor. In terms with Runner game with thw help of determining competitive
features of this game and comparing them against rival will help in attracting consumers this is
required to be undertaken in time effective manner.
P6 Present a finished creative media production project, highlighting the collaborative process
Collaborative process plays important role in enhancing the overall outcome of project. In
this with the help of undertaking advantage of collaboration of number of individual different
skill and capabilities accomplishment of overall project can be undertaken in effective manner.
In terms with present project will be presented with the help of creative manner in which
advertisement will be placed on different social media platforms in order to grab attention of
large base of consumers towards it.
5

LO4 Analyse the results of a collaborative process, highlighting the challenges
and benefits in relation to project outcomes
P7 Evaluate audience feedback, in response to a creative media production
Feedback play important role in analysing the growth and execution of project in a well
defined and effective manner in order to ensure success of collaborating process and overcome
the challenges that can affect. In this audience feedback is acting as a major source which helps
in accomplishing overall goals and objectives in a well-defined an effective manner. In terms of
present perfect Runner game audience feedback has been undertaken with the help of analysing
their response with the help of asking them question on small scale. In this there response rate for
respective project is getting which makes individual engage for a longer period of time. In
addition to this it has been underlined that according to the audience feedback this game is quite
engaging which assist individual to spend their time in a well defined and effective manner.
From the above analysis and has been identified that audience feedback played important role in
analysing the growth of present project which helps in assuring success in effective manner.
P8 Discuss examples of good practice and areas for improvement in a collaborative creative
media production
In order to assess overall success it is essential to analyse feedback of audience and identify the
challenges and issues that can affect overall end result of projective. However it also helps in
undertaking good practices as well as certain areas of improvement which helps in project in
market segment among larger base of consumers. In terms with present project of Runner game
it has been identified that according to the audience feedback areas for improvement, in this
conducting more in-depth research to influence consumer with the help of providing more
attractive features of this game (Clegg and Burdon, 2021). With the help of making consumers
aware about additional feature of this product and their uniqueness and comparatively to other
rivals in industry their interest can be significantly enhanced which help in assuring overall
success in effective manner.
6

CONCLUSION
According to the above mentioned report it has been concluded that collaboration plays
important role in executing project in a well defined and effective manner. Report identifies that
collaboration play important role in ensuring overall success with proper planning and
management project can be accomplished by assuring successful results.
REFERENCES
Books and Journals
Clegg, S.R. and Burdon, S., 2021. Exploring creativity and innovation in broadcasting. Human
Relations, 74(6), pp.791-813.
Dusdal, J. and Powell, J.J., 2021. Benefits, motivations, and challenges of international
collaborative research: A sociology of science case study. Science and Public
Policy, 48(2), pp.235-245.
Fernandes, G. and O’Sullivan, D., 2021. Benefits management in university-industry
collaboration programs. International Journal of Project Management, 39(1), pp.71-84.
Firchow, P. and Gellman, M., 2021. Collaborative Methodologies: Why, How, and for
Whom?. PS: Political Science & Politics, pp.1-5.
7

Ideland, M., 2021. Google and the end of the teacher? How a figuration of the teacher is
produced through an ed-tech discourse. Learning, Media and Technology, 46(1), pp.33-
46.
Kovacova, M. and Lăzăroiu, G., 2021. Sustainable Organizational Performance, Cyber-Physical
Production Networks, and Deep Learning-assisted Smart Process Planning in Industry
4.0-based Manufacturing Systems. Economics, Management and Financial
Markets, 16(3), pp.41-54.
Mesquita, L. and Fernandes, K., 2021. The New Praxeology of Digital Journalism in Latin
America: Media Organizations Learn How to Walk by Running. In Journalism, Data
and Technology in Latin America (pp. 23-53). Palgrave Macmillan, Cham.
Michalovich, A., 2021. Digital Media Production of Refugee-Background Youth: A Scoping
Review. Journalism and Media, 2(1), pp.30-50.
Supena, I., Darmuki, A. and Hariyadi, A., 2021. The Influence of 4C (Constructive, Critical,
Creativity, Collaborative) Learning Model on Students' Learning
Outcomes. International Journal of Instruction, 14(3), pp.873-892.
Young, L. and Freytag, P.V., 2021. Beyond research method to research collaboration: Research
co-production relationships with practitioners. Industrial Marketing Management, 92,
pp.244-253.
8