Commercial Negotiation: Theories, Methods, and Strategies

Commercial Project
Negotiation
Task 3: Presentation And
Written Assessment

INTRODUCTION
 In the commercial project when dispute comes into consideration
within working environment then negotiation procedure taken into
account for resolution.
 The present study reflects on several aspects and theories which are
relating to the negotiation process of dispute solving.
 Apart from this, various methods included in the project for
negotiation, dispute management and engaging stakeholders using
relevant theories.
 Beside this, the commercial negotiation concept and theories are
also explained in the present project.

MAIN BODY
Various aspects of commercial
negotiation
 Negotiation is one kind of discussion among two parties for reaching up to the
beneficial outcome.
 Further, it has various branches among them one is negotiation which comes
within workplace due to a particular aspect which is price.
 On the basis of pricing factor of any product or services the issue of
commercial negotiation arise among two parties. It has mainly three aspects
which are mentioned below:
Seller
 It is one party involved in the commercial negotiation who sales goods and
services up to the customers. It performs activities in the market for reducing
level of competition and attracting people.
 If seller provides low quality of the product and service then this issue arisen
among two parties.

CONTD....
Buyer:
 Another aspect is buyer who purchase goods from the seller but when
conditions are completed then issue came.
 Apart from this, if buyer not make payment of products on time or as
per the conditions then also create issue of commercial negotiation.
Product or service:
 The base due to which commercial negotiation arisen between buyer
and seller is product or service.
 If the seller not deliver high quality of goods to the buyer or not
charges fair and reasonable prices then conflict take place.