Event Management

Running Head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author Note

1EVENT MANAGEMENT
Topic- Whether the Commonwealth Games 2026 or 2030 is a suitable mega
event for Adelaide to bid to host
Introduction
The term ‘event management’ describes a strong blend of technical and innovative skills,
necessary for the formation and administration of a live event. This live event might be a
wedding, private party, festival, conference, meeting or a sporting event. It is considered to be
one of the most creative, colorful, enriching and rewarding job. This paper will discuss whether
the Commonwealth Games 2026 or 2030 is a suitable mega event for Adelaide to bid to host.
The paper will further provide a SWOT analysis of Adelaide as a bidder and host city of
Commonwealth Games.
Discussion
The field of event management is growing fast which is also encouraging the field of
tourism. Events are also significant motivators for marketing plan and development. Sports has
always become a primary place for event bidding. Countries and cities have become attracted
towards Olympics, Commonwealth games and other mega events. Blackman, Benson and
Dickson (2017, pp.233-250) suggest they have become popular subjects because of their
distinction in media, magnitude, economic and political value. The best part of event
management is that the events are never the same. Event bidding has always been driven by the
focus on economic upliftment, but outcome related criteria also need to be considered.
It has been perceived that investing on mega events such as Olympics or Commonwealth
games gives rise to tourist arrivals. It benefits the host country also by taking it to a global
position and draws special attention to the destination as suggested by Schofield, Rhind and Blair
(2018, pp.3-22) However, these can be considered as short term benefits, but mega sports events
can be instrumental for causing long- term tourism growth in social as well as in economic part.
Mega events are called the large scale cultural events with maximum appeal to the people. The
economic impact of mega sports events like the commonwealth games is remarkably high argues
Kim et al. (2015, pp.21-32). The economic gain refers to the general economy of the host
country as a whole. It boosts thee GDP performance, reduces unemployment and attracts more

2EVENT MANAGEMENT
investors and sponsors. The commonwealth games are unparalleled in this respect. This event
can leave a special impact on the economy of the host cities, regions and countries as evident
from the last commonwealth games. In the short time period of mega sports events, a significant
amount of foreign currency is earned by the host country suggests Getz (2008, pp.403-428).The
morale of the local participants of the host country gets uplifted because of the event being
organized in their own homeland.
With the growth of mega events, the host country invests a good deal in the renovation of
the infrastructure. After the event finishes up the stakeholders either consider the structure as an
asset or a burden. Overall, it suggests that the stakeholders get affected by the legacies
differently. It affects positively to some and negatively to others. The maximized positive
legacies can be helpful. These are better controlled by government organizations. Image, identity
and reputation are the interconnected ideas. Getz (2008, pp.403-428) says many regions provide
similar competencies and resources in terms of infrastructure, territory, system of governance
and educated people. Therefore, they start to compete on a global scale with each other. In order
to become recognizable to the tourist, residents, investors and political leaders, the regional
competitiveness is required to be increased. Mega events like commonwealth games support in
increasing the images and reputation of the host city/ country to a greater extent. It raises the
prestige and places the host country in world order.
The commonwealth games from these perspectives is a perfect event for Adelaide to bid
to host. The event will increase the economic, political, social and environmental aspects of the
country. It will bring in more tourists from all over Australia. Since the place is situated in the
coasts of St. Vincent gulf, it will be convenient for the people to come and visit the event. Getz’
process criteria for deciding what event to bid on says that there are few patterns of event
tourism. Getz (2008, pp.403-428) provided the scope and meaning of event geography based on
the tourist related topics. According to a renowned scholar, the spatial and temporal distribution
of patterns are important. It has also been examined by the same scholar regarding whether a
time spot or region could exceed its competence in terms of the number of events. Another
technique which is named as the distance decay function is helpful in measuring how far people
can travel in various events or festivals. Although it is true that, with the increase of distance, the
travel has decreased, it is also true that a well-structured place and recurring events have the best