Commonwealth Games Gold Coast 2018: Mega International Multi-Sport Event

Commonwealth Games Goal Coast 2018
Introduction
 Event description: Commonwealth Games Gold Coast 2018
• Officially known as XXI Common Wealth games
• The common name is Gold Coast 2018
• Global multi-sport event held between 4and 15 April 2018
• Held in Gold Coast, Queensland, Australia
• Participated by members of the Commonwealth
 Thesis statement: Commonwealth Games Gold Coast 2018 was a mega international multi-
sport event that reinforced the influence of Australia in the world.
Commonwealth Games Goal Coast 2018 as a mega event
 The Gold Coast 2018 is a mega event because it was an international multi-sport event
• The event brought 71 countries and territories that are members of Commonwealth
• An event that brings countries together as this has all that it takes to be considered a special
or mega event.
• World class sports action, by all means, is mega.
 The number of athletes was large.
• More than 6, 600 athletes participated in the event.

 Event impact and legacy on Australia and members of Commonwealth
• The event had an economic, social and political impact on Australia.
• It reaffirmed the influence of Australia among the members of Commonwealth
Key points for the event
 Operational functions for the event such as IT, security, human resources, transport,
ticketing, and finance and venues organization were complex.
• A small event cannot these operational functions complicated.
• Since for this event, the operational functions were complex it is plausible to argue that
Commonwealth Games Gold Coast 2018 was a mega global event.
 The bidding process was tedious.
• Australia placed a bid to host the Commonwealth Games and that is why it was given the
opportunity to host.
• Nations only bid for events they consider mega.
 Marketing and communication such as the use of new media and social networking
Conclusion
 The mega event highlighted the influence of Australia in the Commonwealth community.
 The event required effective and proper planning.
 The bidding process was tedious and Australia won on merit.