This assignment discusses the significance of communication in a business setting, highlighting various forms of communication and their advantages and disadvantages. It also explores ways to enhance one's communication skills, including learning non-verbal cues, asking for honest feedback, and being an active listener.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Communicate in a business environment
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 1.1 Advantages and disadvantages of written communication in a business environment.........1 1.2 Advantages and disadvantages of verbal communication in a business environment.........1 1.3 Difference between an important communication and an urgent communication................2 TASK 2............................................................................................................................................2 2.1 The purpose of a specified written business communication...............................................2 2.2 Collate information needed to create a specified written communication............................2 2.3 Create a written business communication that is appropriate for a specified audience.......2 2.4 Make amendments to the communication to accommodate different audiences..................3 2.5 Proofread the communications before sending, correcting any errors..................................3 TASK 3............................................................................................................................................3 3.1 Report own ideas verbally to others......................................................................................3 3.2 Actively listen to others, responding appropriately..............................................................3 3.3 Ask questions to confirm understanding...............................................................................4 3.4 Agree future actions, taking into account own views and those of others...........................4 3.5 Summarise, with others, the main points of the discussion..................................................4 3.6 Appropriate body language and voice tone throughout the discussion.................................4 TASK 4............................................................................................................................................5 4.1 Feedback on whether a communication has achieved its purpose........................................5 4.2 Summarise the positive and negative points of the communication.....................................5 4.3 Develop a plan to improve own communication skills.........................................................5 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION Communication refers to an act and way by which a person or firm can understand its views to other and deliver a message(Pearson, 2017). This report is related to Zara which is a Spanish fast fashion retailer which was found in 1975 by Amancio OrtegaandRosalia Mera. This report will discussed about communication, its types and how its is beneficial within a business environment. TASK 1 1.1 Advantages and disadvantages of written communication in a business environment Advantages Clear understanding- It is beneficial because it provide a clear image to the receiver about the information which the sender actually want to say. Permanent record- It help in providing and maintaining proper and correct record of information to the management department of Zara. Disadvantages Time consuming and expensive- In Zara, written communication is a time consuming process because when a person share any information then firstly it write it on a paper, message, mail and others which consumer time and cost. Lack of flexibility- In this type of communication there are some formalities to be maintained and there no adjustment possible. 1.2 Advantages and disadvantages of verbal communication in a business environment Advantages Time saving- It is time saving method of communication because in it people make direct interaction with other and share information. Immediate feedback- In it, the speaker can get feedback immediately form the receiver. Disadvantages Norecord-Inthistypeofcommunication,therearenorecordofmessageand information so it is impossible to secure and preserve message for future. Expensive-In Zara, sometimes it is expensive when organisation use communication tool such media to transfer message to customers and others(Nohria, 2017).
1.3 Difference between an important communication and an urgent communication In Zara, urgent communication refers to that kind communication which are urgent consist important information and it is necessary to share that information on time or deadline. Urgent communication refer that it is urgent to transfer information whereas it can be important or not(Botha, Kourie and Snyman, 2014). On the other hand, Important communication refers to that information which is important to transfer but not urgent and there is not any deadline and time for it. It can be share with the employees when all are free. TASK 2 2.1 The purpose of a specified written business communication Written communication refer to the information which is transfer with the employees by using memo, message, e-mail and others tools. In Zara, the management department of the company mostly use email for sharing and delivering any information with its employees. Because it is an effective tool for transferring information. The main purpose of written communication is transfer information with others so that they can easily understand it. In it the data and information can be record and when it will be required in future, it can be recollect. 2.2Collate information needed to create a specified written communication In Zara, if the written communication is designing for the top management, employees and customers then it required different information for each. For example, if the written communication is creating for top management then it required a way by which it transfer information such as email and others, formal language, purpose of communication, rules of writing formally, style and grammar(de Salas and Huxley, 2014). 2.3 Create a written business communication that is appropriate for a specified audience DATE: 23 April, 2019 To: All Staff From: Stephan Jake, Director, Product Development Subject: Changes in Organisational Polices I am writing to inform you that there are some change make in the polices related to business of the firm. Because last few days the organisation will not achieve its set business objectives in set period of time. This decrease the sells so it had been important necessary to make change in
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
it. So I deliver this information to all of you and hope you will support in it. 2.4 Make amendments to the communication to accommodate different audiences In Zara, the management department use different types of communication such as verbal and written according its audiences. When it, transfer and making discussion on some important topics then it should involve its stakeholders or employees by organisation or conducting meetings and conferences. If the purpose is share information then by using email, message and others, they can share it(Joyce and Paquin, 2016). When they transfer information to customers then they can make changes in their communication process such as they can use oral and written communication. They can share information on their website and by providing advertise through promotional channels. 2.5 Proofread the communications before sending, correcting any errors It is important factor during the time of delivering information to others. Fro example, In Zara, if the manger of the company transfer any information to top management then it is necessary that they must proofread it so that they can analyse their mistakes and make correction in it. By doing it, the top management will get correct information and not misguide re4garding information. TASK 3 3.1 Report own ideas verbally to others In Zara, when the management department design memo then they should consider some ideas. They are as following: Make sure that they have a crazily easy to understand request before writing memo. Include important and essential information in the shortest space. The memo is capable to transfer all the information in the smaller amount of text. The information which is mentioned with in it, must be relatable and correct. 3.2 Actively listen to others, responding appropriately After transfer they ideas, it is important to listen carefully others that what are they responding towards the ideas. For example, in Zara, the assistant marketing officer provide ideas to its employees regarding memo(Hillary, 2017). Then it is important for the officer that the
person listen they respond if they want to say in respond of their ideas such as they are good and important for designing a memo or want to suggest extra for improvement in it. 3.3 Ask questions to confirm understanding In Zara, the officer can ask question to the employees and staff to confirm that they understand the concept of ideas related to memo designing. For example, The individual can asked to employees that they know about the process of memo creation or the steps of it(Raziq and Maulabakhsh, 2015). The marketing officer can asked to employees that if there are any requirement in future related to memo design then they all can create it or not. 3.4Agree future actions, taking into account own views and those of others In it, the they all are agree that if there are any requirement in future they all can help or independently design a memo and they are agree for the future actions. For example, after sometime, there are make changes in the promotional strategy then to convey this information a n employee chose by the marketing officer for deigning memo and the person create a good memo which consist all needed information. 3.5 Summarise, with others, the main points of the discussion In the discussion the employee who are participate in the discussion clearly understand the ideas of memo design which are orally convey by the assistant marketing manger. They provide their views and the officer confirm about the information which is transfer by the individual by asking questions to them. In future action, the officer designed a memo to an employee. 3.6 Appropriate body language and voice tone throughout the discussion Some points which are related to body language are as following: People follow and use positive body gestures which show sign of confidence and security. Walking upright and shaking hands confidently. Voice tone must be clear and understandable. Good English knowledge and soft tone which did not feel shout(Nair and Paulose, 2014).
TASK 4 4.1 Feedback on whether a communication has achieved its purpose Yes, the communication achieved its object because the message which transfer by the Assistant marketing manager, are transferred and understand by the employees(Glavas and Mathews, 2014). The information is clear and the message which is actually and deliver by the person, convey by the verbal communication in a effective manner. 4.2 Summarise the positive and negative points of the communication The message is shared by verbal communication which is time and cost saving. The voice is soft and motivating so the employees are able to clearly understandable. The message was convey in group so there are little noise so it create confusion and distraction in context of verbal communication. 4.3 Develop a plan to improve own communication skills There are some steps that can be following by a person to make improvement in their communication skill(Pearson, 2017). They are as following: Learn the basics of non-verbal communications Ask honestly for feedbacks Provide chance to participate the audience in discussion Get to know the audience Be a listener Reading books, blogs and magazines etc. CONCLUSION From the above information, it can be concluded that communication it important in business environment for transferring information to employees as well as audiences. Different types of communication and their advantages and disadvantages are defined in the report. Positive and negative points of communication and a plan for improving communication skills are described in the assignment.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
REFERENCES Books & Journals Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the idea of dialogue. InPublic relations theory(pp. 111-131). Routledge. Nohria, N., 2017. Fast forward: The best ideas on managing business change.Business Review. 9.p.10. Botha, A., Kourie, D. and Snyman, R., 2014.Coping with continuous change in the business environment:Knowledgemanagementandknowledgemanagementtechnology. Elsevier. de Salas, K. and Huxley, C., 2014. Enhancing visualisation to communicate and execute strategy: Strategy-to-process maps.Journal of Strategy and Management.7(2). pp.109- 126. Joyce, A. and Paquin, R. L., 2016. The triple layered business model canvas: A tool to design more sustainable business models.Journal of Cleaner Production.135.pp.1474-1486. Hillary, R. ed., 2017.Small and medium-sized enterprises and the environment: business imperatives. Routledge. Raziq, A. and Maulabakhsh, R., 2015. Impact of working environment on job satisfaction. Procedia Economics and Finance.23.pp.717-725. Nair, S. and Paulose, H., 2014. Emergence of green business models: The case of algae biofuel for aviation.Energy Policy.65.pp.175-184. Glavas, C. and Mathews, S., 2014. How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm.International Business Review.23(1). pp.228-245. Online Communication. 2019. [Online]. Available Through: <https://www.skillsyouneed.com/ips/what- is-communication.html>.