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Communicate in a Business Environment Report

   

Added on  2020-07-22

10 Pages2380 Words57 Views
COMMUNICATE IN A BUSINESS ENVIRONMENT

INTRODUCTION Effective communication within the firm is very important for conducting efficientgrowth and development of the organisation. Communication is a process of interacting withindividual or group of individual in order to pass the data and the information. It is very essentialfor the leaders and the managers to encompass skills of communication because they are the onewho interact with the employees directly. This assignment is based on the importance of theeffective communication in a business environment it also lay emphasis on various process andtechniques of the communication. 1.1 Analyse the communication needs of internal and external stakeholders.Effective communication is very essential for the continues growth of the organisation. Communications with internal stakeholders help to create a positive attitude within the company.This is particularly important when times are tough as employees may become de-motivated ifthey see negative stories about their company in the media. The company needed to improve itscommunications with its internal and external stakeholders. Internal stakeholders are thoseindividuals and groups within the organisation. They include the employees, the managers anddirectors of the business and its owners or shareholders.1.2 Communication model that support administration. Models of communicationrefers to theconceptual modelused to explain thehumancommunicationprocess. The first major model for communication came in 1949byClaude Elwood ShannonandWarren WeaverforBell Laboratories. Following the basicconcept, communication is the process of sending and receivingmessagesortransferringinformationfrom one part (sender) to another (receiver).Shannon and Weaver. The original model was designed to mirror the functioning ofradio and telephone technologies.David Berlo. In 1960, David Berlo expanded on Shannon and Weaver’s (1949) linear model ofcommunication and created the SMCR Model of Communication.The Sender-Message-Channel-Receiver Model of communication separated the model into clear parts and has beenexpanded upon by other scholars.Schramm. Communication is usually described along a few major dimensions: Message(what type of things are communicated), source / emisor / sender /encoder(by whom), form (in

which form), channel (through whichmedium), destination / receiver / target /decoder(towhom), and Receiver. Wilbur Schramm (1954) also indicated that we should also examine theimpact that a message has (both desired and undesired) on the target of the message.Psychology of communication. Bernard Luskin, UCLA, 1970, advanced computerassisted instruction and began to connect media and psychology into what is now the field ofmedia psychology.Constructionist Model. There is an additional working definition of communication toconsider that authors like Richard A. Lanham (2003) and as far back as Erving Goffman (1959)have highlighted. This is a progression from Lasswell’s attempt to define human communicationthrough to this century and revolutionized into the constructionist model. Constructionistsbelieve that the process of communication is in itself the only messages that exist.1.3 Effectiveness of different communication system. An effective communications system can impact your company's bottom line in severalways. Your internal communications can let your workforce know what's expected of them,leading to a more engaged staff. Communicating your value proposition to customers andinvestors helps increase sales and keeps those responsible for funding your operations happy.Different types of communication system are :Internal communicationExternal communicationCommunicating with investorsCrisis Management 1.4 Factors that effect the choice of communication media. SourceGrowthCreativitySkillfulnessInnovationsObjectives1.5 Importance of using correct grammar, sentence structure and punctuation in communication. Effective communication is an integral aspect for any business setup. Management and staffoften keep each other updated with the latest reports and news pertaining to the business, and

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