Communication Skills for Business

Communication Skills for
Business

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Theory 1.1 Communication models and systems used in business.............................................1
Theory 1.2 The methods used and the benefits of both formal and informal communication
systems.........................................................................................................................................3
Theory 1.3 Explain principles of effective communication........................................................5
Theory 1.3 How technology is used for different types of communication................................6
Theory 1.4 Barriers to effective communication.........................................................................7
TASK 2............................................................................................................................................8
Theory 2.1 Different styles and methods of oral communication...............................................8
Theory 2.2 Present business information orally in a formal situation.........................................9
Theory 2.3 Respond to questions arising from presentation.......................................................9
TASK 3..........................................................................................................................................10
Theory 3.1 Communicate information using appropriate written business styles and methods.
...................................................................................................................................................10
Written evidence........................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Communication can be defined as the process of exchange of ideas or information from one
person to another (Velentzas and Broni, 2014). In this project report, an attempt has been made
to evaluate and understand the process of business communication in a better way by studying all
the aspects related to communication in a business organisation.
TASK 1
Theory 1.1 Communication models and systems used in business.
Communication model can be defined as a systematic presentation of the process of
sending and receiving information which helps any person to understand and comprehend the
functioning of communication process in a better and effective manner (McQuail and Windahl,
2015). Business organisation worldwide use various forms of communication models and
systems to send and receive information effectively in an organisational environment depending
upon the nature of information and organisational structure. A few of the most commonly used
models of communication in business organisations are as follows:
Aristotle’s model of communication:
Source: (Aristotle model of communication, 2016)
The model of communication which was proposed by Aristotle consists of five basic
elements which are speaker, speech, occasion, audience and effect. This model of
communication is predominantly speaker-centred as the speaker has the most important role to
play in actively communication or delivering a speech to his audience (Zimmerman and Sharp,
2013). It is a one-way communication process and the audience have a passive role in the
process which is directly influenced by the speaker’s speech. With the help of this model of
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communication, Aristotle suggested the speaker to prepare his speech beforehand according to
the occasion and target audience to ensure that the speech is able to influence the behaviour of
audience and create an effect. For example, company briefing meetings hosted by top managers
of the organisation is a classic example of Aristotle’s model of communication where the
managers usually prepares the speech or the message of the meeting beforehand as per the
occasion and the target audience with little scope of improvisation.
Circular model of communication:
Source: (Osgood-schramm model of communication, 2016)
The Osgood-Schramm model or the circular model of communication puts forward the
argument that messages can go in two different directions in a business organisation. This model
is an attempt to understand the mechanism of communication process. It is made up of three
main elements which are encoder; the person who sends the message or the place from where the
message originates, decoder; the person who receives the message and interpreter; the person
who makes an attempt to analyse the information in the message (Theaker, 2016). This model
challenges the traditional model of communication and suggests that a person in most instances
can perform the role of both sender and receiver of the messages. It indicates that the process of
communication in an organisation is not linear but circular and a lot of interpretation is involved
in an effective communication process. As per the model of communication proposed by
Osgood-Schramm, there are three steps in the process of transmission of any message from one
person to another which are encoding, decoding and interpreting.
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