Challenges of Communicating During a Global Pandemic in Business

BUSINESS
COMMUNICATION

Introduction
Business communication is associated with the ways and methods in
which people involved in organisations and enterprises interact with
one another. The process of communicating in a business goes through
various processes and stages of an organisation structure. The process
of business communication is effective if managers and workers
interact in a way which brings better results and attain organisational
objectives. Establishment of proper communication structures is
needed in order to ensure clarity of targets and how they could be
accomplished. In this presentation, the contemporary challenge of
communicating during a global pandemic and the potential issues are
broadly discussed. The situations posed by pandemic resulted in
disturbance of business operations and leads to downfall and closure of
many business enterprises. The challenges of communication during
pandemic and its implications are described in this presentation.

Communicating during a global pandemic and the
potential issues
 During the COVID-19 pandemic, business entities and companies have attempted to
sustain their business through finding ways of communicating.
 Due to the lock-down restrictions and regulations imposed by the government to
implement social distancing measures, companies and businesses have to face brief
discontinuation of work due to sudden implications of pandemic.
 After continuing with practice of work from home adopted by corporations and
enterprises, the flow and structure of business communication was disrupted. The issues
of effectively collaborating and discussing targets and functions were started arising
during the course of work from home.
 Employees have to deal with connection issues and lack of relevant devices which
facilitate communication during pandemic. The disturbances and distractions at home
served as a barrier in constructive interaction process.
 The factors of different time zone was also a relevant issue in multinational companies.
The lack of motivation was faced by employees while working at home in the absence
of corporate decorum.

Link to theories
 The process of business communication is conducted with applications of models
which describe the flow in which communications is done. Due to the policy of
working from home adopted by organisations and companies, the models and
structures of communication are disrupted which leads to failure of effective
collaborating among workers.
 The Shanon and Weaver theory model explains that the process of communication
starts with the mind of the sender. The sender converts his views into a piece of
message which he tend to deliver to the receiver. The message then circulate with the
involvement of various media and people and then received by the brain of the receiver.
After that the message is interpreted and response is sent back to the respective sender.
 This whole process could be interrupted with various interruptions and disturbances.
On the basis of this model, communicating during pandemic has multiplied the chances
of failure due to factors that cause interruption. Communicating without directly
interacting with person could significantly create problems in understanding the
messages.