Communicating in a Business

COMMUNICATING IN A
BUSINESS

Executive Summary
Effective communication in the company is very essential as it helps in maintaining
proper flow of operation leading a company to achieve its desired goals or objectives.
Communication helps the company in maintaining relationship with different parties to
operation which in turn build trust of parties towards the company resulting in high sales
volume and profitability to company. It helps in deriving customer satisfaction and help
the company in reducing employees turnover and helps in retention of the same.

Table of Contents
INTRODUCTION...............................................................................................................4
MAIN BODY.......................................................................................................................4
Principle of effective communication in the company........................................................4
Different communication channels & tools.....................................................................4
Vertical and Lateral/ Networked Communication Channels..........................................5
Use of Clear& Correct Language...................................................................................6
Understanding the role of communication in organization................................................7
Features of different business communication models that support administrative
services. ........................................................................................................................7
Strength and weakness of an organization communication system .............................8
Improvement to an organization's communication system............................................9
CONCLUSION.................................................................................................................10
REFERENCES................................................................................................................11