Communication Assignment Critical Thinking

Running Header: Communication and Critical Thinking
Communication and Critical Thinking
Authors Name:
Authors ID:

Communication and Critical Thinking
Contents
Introduction..........................................................................................................................3
A succinct description of the business.................................................................................3
Business model Canvas.......................................................................................................4
Key relationships across the nine building block................................................................5
Critical success factors........................................................................................................6
Downside risk......................................................................................................................7
Changes to the business model............................................................................................7
Conclusion...........................................................................................................................8
References............................................................................................................................9

Communication and Critical Thinking
A succinct description of the business
JET.com is an e-commerce company which specifically deals in a grocery. It was started
as a startup in 2014 and eventually grown over a very short span of time (Perez 2014). It
is a home for all household grocery items whichever are required by a homemaker. Also,
the company has been acquired by WALMART and is officially a subsidiary of it. Being
an e-commerce company it provides all of its services online to its customer associated
with it. Operating on a very large scale and growing as a grocery company in a short span
of this e-commerce website has gained a large number of customers who are dedicatedly
associated with it. The business entity is making use of Graphic Clip-boards for making
the products available in an innovative manner. In this innovation the customers if
searching for a product can search the products by uploading the image on Web-portal of
the company. The related options are made available and customer can make choice as
per their convenience.
Further concerning with its market, so it operates online through the internet so its market
is categorized as the virtual market. There is still no existence of its store physically. But
its competitors are alibaba.com, amazon.com etc. just like them it operates but it became
a subsidiary of Wal-Mart as for now.
Business model Canvas
A business model is such on which a company operates. Every organization consists of a
complete structure upon which its operations are conducted (Roberts, Earnhardt &
Herron, 2017). The following is the business model canvas in regards to Jet.com:
Key
Partners
It is totally
associated
with
WALMART
as its
Key
Activities
Key
activities
are related
to an online
sale of
Value
Proposition
 The
needs
and
wants of
cus-
tomers
are
Customer
Relationship
s
Maintaining
the
relationship
with
Customer
Segments
Jet.com
have a very
defined
customer
segment as